May I Have Your Attention, Please phần 8 pdf

... rela- tionship with your business associates, your friends, and yourself. 164 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 08_ 160- 181 .qxd 11/22/04 11:20 AM Page 164 brand identity, your corporate ... knowing how to connect with people and instituting a feeling of inclusion. 1 68 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 08_ 160- 181 .qxd 11/22/04...

Ngày tải lên: 14/08/2014, 05:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... grandchildren. This is really about improving our company performance by knowing how to connect with people and instituting a feeling of inclusion. 1 68 MAY I HAVE YOUR...

Ngày tải lên: 09/08/2014, 16:20

... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11/30/04 9:49 PM Page iii Foreword I may still be discovering ... PM Page xiv some success, but not the kind I envisioned. Now, Chris Hilicki ex- plains in her book the reasons why this is so. What belief do Chris and I have in comm...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... build any kind of a brand with the power that comes from authenticity. This is the criti- cal component for lasting success in today’s world. 20 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hi...

Ngày tải lên: 09/08/2014, 16:20

... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd ... going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd...

Ngày tải lên: 09/08/2014, 16:20

... stories have to do with you? Think about them in the context of your work. How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering ... is to uncover that which is so valuable it has no right, and does no good, to be covered. And what is the purpose of uncovering something? Isn’t it to hold it, 68 MAY I HAVE...

Ngày tải lên: 09/08/2014, 16:20

... world is so full of brands that it is brand-saturated. It is like a dripping wet paper towel, soaked and drenched, but still sitting on 96 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04 _82 -102.qxd ... and branding up. 102 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief IV I will use my brand to move people to positive action. Brand Builders 1. How doe...

Ngày tải lên: 09/08/2014, 16:20

... heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving its product line until we appeared in the market ... re- sult from building a great brand. A brand is in many ways a living, breathing thing. It is more than just visual, or rational—it is emotional and behavioral in practice. Evangelist...

Ngày tải lên: 09/08/2014, 16:20

... heard? Advertising versus Publicity Advertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. The goal of all three ... does it feel right because I love billboards, but it is a natural outgrowth of my creative abilities in the publishing industry. When I was a little girl, my favorite sitcom was Bewitche...

Ngày tải lên: 09/08/2014, 16:20

... Bonding is just that: combining your very real and valuable brand with someone else’s by 188 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch09_ 182 -195.qxd 11/22/04 11:23 AM Page 188 Nip/Tuck In ... can work with it instead of diverting your attention to some temporary fix. Distinguishing Characteristics One of the biggest differences I advocate in today’s business world...

Ngày tải lên: 09/08/2014, 16:20