May I Have Your Attention, Please phần 6 docx

... when my friends travel 65 0 miles from Madison, Wisconsin, to Nashville, Tennessee, they smile with relief when they see the neigh- 1 26 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 06_ 120-145.qxd ... emotions. I love to do this be- cause for me it is a kind of chemistry experiment. It is throwing in a little of this and a little of that and seeing what reaction occurs....

Ngày tải lên: 14/08/2014, 05:20

... heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving its product line until we appeared in the market ... with relief when they see the neigh- 1 26 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 06_ 120-145.qxd 11/22/04 11:15 AM Page 1 26 trends. He said, I m not on the ra...

Ngày tải lên: 09/08/2014, 16:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... identity? Will they feel like the promise of higher quality and a nicer shopping experience is at risk? Is Target maneuvering its brand because it has changed its philosophy and tr...

Ngày tải lên: 14/08/2014, 05:20

... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11/30/04 9:49 PM Page iii Foreword I may still be discovering ... PM Page xiv some success, but not the kind I envisioned. Now, Chris Hilicki ex- plains in her book the reasons why this is so. What belief do Chris and I have in comm...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... build any kind of a brand with the power that comes from authenticity. This is the criti- cal component for lasting success in today’s world. 20 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hi...

Ngày tải lên: 09/08/2014, 16:20

... going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd 11/22/04 11:00 AM Page 36 the rise. They take shortcuts in ... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I H...

Ngày tải lên: 09/08/2014, 16:20

... stories have to do with you? Think about them in the context of your work. How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering ... up to their spouse about a 76 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_ 56- 81.qxd 11/22/04 11:02 AM Page 76 remembering those painful memories that hurt...

Ngày tải lên: 09/08/2014, 16:20

... world is so full of brands that it is brand-saturated. It is like a dripping wet paper towel, soaked and drenched, but still sitting on 96 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_82-102.qxd ... about anything that involved the military. It’s quite possible that they re- acted to the United States’ brand with suspicion, fear, or even hatred. 100 MAY I HAVE YOUR...

Ngày tải lên: 09/08/2014, 16:20

... heard? Advertising versus Publicity Advertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. The goal of all three ... does it feel right because I love billboards, but it is a natural outgrowth of my creative abilities in the publishing industry. When I was a little girl, my favorite sitcom was Bewitche...

Ngày tải lên: 09/08/2014, 16:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... rela- tionship with your business associates, your friends, and yourself. 164 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08_ 160 -181.qxd 11/22/04 11:20 AM P...

Ngày tải lên: 09/08/2014, 16:20