May I Have Your Attention, Please phần 2 doc

... we realize it or not, everyone has a brand. 24 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 02_ 23-55.qxd 11 /22 /04 11:00 AM Page 24 22 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Builders 1. Do ... political pundits reviewing the speeches given by the 20 04 presidential candidates’ wives, Laura Bush and Teresa Heinz 26 MAY I HAVE YOUR ATTENTION, PL...

Ngày tải lên: 09/08/2014, 16:20

... political pundits reviewing the speeches given by the 20 04 presidential candidates’ wives, Laura Bush and Teresa Heinz 26 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 02_ 23-55.qxd 11 /22 /04 ... not trying to figure out who’s in 10 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch01_3 -22 .qxd 11 /22 /04 10:55 AM Page 10 During this time, while I was sick and...

Ngày tải lên: 14/08/2014, 05:20

... going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 02_ 23-55.qxd 11 /22 /04 11:00 AM Page 36 the rise. They take shortcuts in ... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I...

Ngày tải lên: 09/08/2014, 16:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... rela- tionship with your business associates, your friends, and yourself. 164 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08_160-181.qxd 11 /22 /04 11 :20 AM P...

Ngày tải lên: 09/08/2014, 16:20

... 1 02 Creativity, 128 –1 32 Credibility, 190 Crises, impact of, 166 Criticism, impact of, 66, 91– 92 Curiosity, 83, 1 02 Customer contact, 185–186, 20 0 21 8 INDEX ccc_hilicki_ind _21 7 -22 1.qxd 11 /22 /04 11 :28 ... pretending to be some- 20 8 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196 -21 0.qxd 11 /22 /04 11 :24 AM Page 20 8 one else. It may cause ridicule...

Ngày tải lên: 09/08/2014, 16:20

... benefiting yourself, your brand, and undoubtedly the audience who connects with and gets involved with your brand. 92 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_ 82- 1 02. qxd 11 /22 /04 11:08 ... of self-examination and branding up. 1 02 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief IV I will use my brand to move people to positive action....

Ngày tải lên: 14/08/2014, 05:20

... his first standing ovation. Not only did 122 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_ 120 -145.qxd 11 /22 /04 11:15 AM Page 122 Part TWO Build the Brand ccc_hilicki_pt2_103-104.qxd 11 /22 /04 ... when my friends travel 650 miles from Madison, Wisconsin, to Nashville, Tennessee, they smile with relief when they see the neigh- 126 MAY I HAVE YOUR ATTENTION,...

Ngày tải lên: 14/08/2014, 05:20

... competitive situation is right, be seen and heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving ... have not built it on your authentic, true-life experiences, then it is time to face the fact that it is not working like it should. Outline Your Future Writing your brand plan means...

Ngày tải lên: 14/08/2014, 05:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... YOUR ATTENTION, PLEASE? ccc_hilicki_ch09_1 82- 195.qxd 11 /22 /04 11 :23 AM Page 188 Nip/Tuck In the physical sense, there are few distinguishing characteristics that cannot...

Ngày tải lên: 14/08/2014, 05:20

... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11/30/04 9:49 PM Page iii Foreword I may still be discovering ... 10:53 AM Page 2 More Praise for May I Have Your Attention, Please? “Give Chris Hilicki your attention and she’ll give you something priceless: the ability t...

Ngày tải lên: 09/08/2014, 16:20