... going?Building brand identities on a foundation of authentic experi-36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd 11 /22/04 11 :00 AM Page 36the rise. They take shortcuts in ... there.In 19 93 I discovered I had cancer. Imagine my life being chiseledaway, shaping or misshaping my self-image. Chip, chip, chip. Thatdoesn’t make me special. Everybody lives with significant ... reportedly in discussionsabout the possibility of another big-screen feature film. Despite all ofhis unquestionable success in television, comedy, and publishing, he40 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd...