May I Have Your Attention, Please phần 1 ppt

... corpora- tion or organization, we are talking about our brand identity. Where is your brand identity now? 3 ccc_hilicki_ch 01_ 3-22.qxd 11 /22/04 10 :55 AM Page 3 ccc_hilicki_pt1 _1- 2.qxd 11 /22/04 10 :53 ... ii May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11 /30/04 9:49 PM Page...

Ngày tải lên: 14/08/2014, 05:20

... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11 /30/04 9:49 PM Page iii Foreword I may still be discovering ... me. It might get me into business and create ix fbetw.qxd 11 /30/04 9:50 PM Page ix ccc_hilicki_pt1 _1- 2.qxd 11 /22/04 10 :53 AM Page 2 More Praise for May I Hav...

Ngày tải lên: 09/08/2014, 16:20

... professionals. She started her 11 0 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch05 _10 5 -11 9.qxd 11 /22/04 11 :12 AM Page 11 0 come out in dreams, in Freudian slips, in joke telling, or in rambling confessions ... wife would be picking the car up when 11 2 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch05 _10 5 -11 9.qxd 11 /22/04 11 :12 AM Page 11 2 C...

Ngày tải lên: 09/08/2014, 16:20

... grandparents, who were 12 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 01_ 3-22.qxd 11 /22/04 10 :55 AM Page 12 I slowly experimented with being “me,” and in time I found out that there was a higher rung ... political pundits reviewing the speeches given by the 2004 presidential candidates’ wives, Laura Bush and Teresa Heinz 26 MAY I HAVE YOUR ATTENTION, PL...

Ngày tải lên: 09/08/2014, 16:20

... going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd 11 /22/04 11 :00 AM Page 36 the rise. They take shortcuts in ... there. In 19 93 I discovered I had cancer. Imagine my life being chiseled away, shaping or misshaping my self-image. Chip, chip, chip. That doesn’t make me special. Everybody l...

Ngày tải lên: 09/08/2014, 16:20

... up to their spouse about a 76 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_56- 81. qxd 11 /22/04 11 :02 AM Page 76 remembering those painful memories that hurt and twist inside our minds and ... value. —Albert Einstein (18 79 19 55) 6 80 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_56- 81. qxd 11 /22/04 11 :02 AM Page 80 one else’s success story we se...

Ngày tải lên: 09/08/2014, 16:20

... of 10 5 ccc_hilicki_ch05 _10 5 -11 9.qxd 11 /22/04 11 :12 AM Page 10 5 ccc_hilicki_pt2 _10 3 -10 4.qxd 11 /22/04 11 :10 AM Page 10 4 appearance or our company’s balance sheet, we only see the physical manifestation. ... a few secrets. Every individual and every organization has them. The 10 6 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch05 _10 5 -11 9.qxd 11 /22/04 1...

Ngày tải lên: 09/08/2014, 16:20

... little about their center to familiarize each other with their challenges and opportunities. As you 14 8 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch07 _14 6 -15 9.qxd 11 /22/04 11 :17 AM Page 14 8 have ... is that it allows you to carry 15 6 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch07 _14 6 -15 9.qxd 11 /22/04 11 :17 AM Page 15 6 as long as poss...

Ngày tải lên: 09/08/2014, 16:20

... rela- tionship with your business associates, your friends, and yourself. 16 4 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08 _16 0 -18 1.qxd 11 /22/04 11 :20 AM Page 16 4 I knew that if it was ... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 18 0 MAY I HAVE YOUR ATTENTION, PL...

Ngày tải lên: 09/08/2014, 16:20

... truth was I had 202 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10 _19 6- 210 .qxd 11 /22/04 11 :24 AM Page 202 Sustaining the Results You Get from Your Brand 19 5 Brand Building Belief IX I can protect ... Bonding is just that: combining your very real and valuable brand with someone else’s by 18 8 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch09 _...

Ngày tải lên: 09/08/2014, 16:20