... Maledominated industries selling technical(i.e., male-oriented) products to female-dominated consumer markets face a disconnect.Taking superior features and quality for granted, women don't ... attuned to men, she adds. "Interestingly when it comes to buying Jenn-Air, men tend to be more involved with this decision, largely because men are more engaged inthe design-and-build process. ... Things People Buy that They Don't NeedChapter 6 - What People Buy: Personal LuxuriesChapter 7 - What People Buy: Entertainment, Recreation, andHobbiesChapter 8 - What People Buy: Home Furnishings...