... of reviews, irrespective of the TripAdvisor ranking.9It has been hypothesized that popular offerings are lesslikely to become targets of deceptive opinion spam, since therelative impact of ... reviews.To obtain a deeper understanding of the nature of deceptive opinion spam, we explore the relative util-ity of three potentially complementary framings of our problem. Specifically, we view ... representative of deceptive opinion spam in gen-eral. Moreover, they are potentially detectable via off-the-shelfplagiarism detection software.310Proceedings of the 49th Annual Meeting of the Association...