101 marketing strategies for accounting law consulting and professional services firms phần 8 docx

... your suggestions and you will increase your posi- tion of trust and profits. 101 Marketing Strategies 188 Waugh 16 2/4/04 10:35 PM Page 188 74 A Client Business Review A key marketing technique ... four Ps of marketing and is one that few professionals use. Accounting and law firm marketing has improved over the past 20 years in three of the Ps of marketing (place,...

Ngày tải lên: 10/08/2014, 07:20

... maintaining 101 Marketing Strategies 88 Waugh 08 2/4/04 10:37 PM Page 88 ented benchmarking against other industries gives you a stan- dard for what is possible, plus fresh ideas. A Benchmarking Tool for ... And they decide to engage you based on the differences they believe are important. You are the most important differentiator. 101 Marketing Strategies 82 Waugh 07...

Ngày tải lên: 10/08/2014, 07:20

... these two types and you will be successful. 101 Marketing Strategies 1 28 Waugh 11 2/4/04 10:36 PM Page 1 28 61 Try the “Puppy Dog Close” H ave you ever taken a puppy home “just for the night” to see ... wants to improve its marketing, the effort has to start from the top. The managing partner should be a cheer- leader, a source of rewards, and an inspiration. 101 Marketing...

Ngày tải lên: 10/08/2014, 07:20

... information, you must be careful to design a process that will give you useful and reliable information. 101 Marketing Strategies 1 68 Waugh 14 2/4/04 10:36 PM Page 1 68 Develop Consistency For ... turnover and increasing staff satis- faction is the key to staff making clients happy. Do Unto Others Unfortunately, in both law and accounting firms, too often we witness a “D...

Ngày tải lên: 10/08/2014, 07:20

... 1 38 wants versus needs, 85 , 86 , 93, 94 Networking, 27, 28, 32, 2 28 and unqualified prospects, 37, 38 Newsletters, 26, 182 , 1 98, 201 Newspapers articles about prospects, use of, 43 articles for, ... 100 Lincoln, Abraham, 2 18 Listening skills, 66– 68, 209, 210 active listening, 90, 91 and creating wants, 86 89 importance of, 87 levels of listening, 87 Loyalty, 135, 136 b...

Ngày tải lên: 10/08/2014, 07:20

... effective in hun- dreds of the world’s most successful firms. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms has been over 30 years in its development. Beginning ... Introduction 9 Waugh 01 2/4/04 10:31 PM Page 9 Marketing Strategies John Wiley & Sons, Inc. Troy Waugh 101 for Accounting, Law, Consulting, and Pro...

Ngày tải lên: 13/12/2013, 11:34

... all the information that is needed to access the remote object. In its simplest form, the reference contains the exact contact address for the object and uses a standard marshaling and communi- cation ... clients cache file data, attributes, file handles, and directories. Dif- ferent strategies exist to handle consistency of the cached data, cached attributes, and so on. Let us fi...

Ngày tải lên: 08/08/2014, 21:22