101 marketing strategies for accounting law consulting and professional services firms phần 6 doc

... watch what is going on and be sure that you and the prospect are looking for the solution to the same problem. 101 Marketing Strategies 1 26 Waugh 11 2/4/04 10: 36 PM Page 1 26 59 Position Power Sells T he ... its marketing, the effort has to start from the top. The managing partner should be a cheer- leader, a source of rewards, and an inspiration. 101 Marketing Strate...

Ngày tải lên: 10/08/2014, 07:20

... your practice, use this formula to set up a system that works for you. 101 Marketing Strategies 1 96 Waugh 17 2/4/04 10:35 PM Page 1 96 What Premium Services Can You Offer? For example, strategic ... four Ps of marketing and is one that few professionals use. Accounting and law firm marketing has improved over the past 20 years in three of the Ps of marketing (plac...

Ngày tải lên: 10/08/2014, 07:20

... your thoughts.” 101 Marketing Strategies 66 Waugh 06 2/5/04 4:11 AM Page 66 34 Differentiate Your Service A key to uncovering prospect needs is to clearly differentiate you and your firm’s services ... certifications and similar measures of technical compe- tence. Yet most firms don’t have standards for returning phone calls or keeping in touch with clients when not doing...

Ngày tải lên: 10/08/2014, 07:20

... surveys fail to obtain re- liable information. Even worse, many surveys obtain misleading information. 101 Marketing Strategies 166 Waugh 14 2/4/04 10: 36 PM Page 166 69 Partners: Leaders In Service ... information, you must be careful to design a process that will give you useful and reliable information. 101 Marketing Strategies 168 Waugh 14 2/4/04 10: 36 PM Page 168 De...

Ngày tải lên: 10/08/2014, 07:20

... listening, 90, 91 and creating wants, 86 89 importance of, 87 levels of listening, 87 Loyalty, 135, 1 36 brand loyalty and consistent service, 165 , 166 and changes in management, 169 –171 and client business ... 72 and cost-benefit analysis, 75, 76 costing problems, 77, 78 “financial physical,” 70–72 Internet research, 68 –70 listening skills, 66 68 methods of discovering pr...

Ngày tải lên: 10/08/2014, 07:20

... effective in hun- dreds of the world’s most successful firms. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms has been over 30 years in its development. Beginning ... Introduction 9 Waugh 01 2/4/04 10:31 PM Page 9 Marketing Strategies John Wiley & Sons, Inc. Troy Waugh 101 for Accounting, Law, Consulting, and Pro...

Ngày tải lên: 13/12/2013, 11:34

... and some 14,537 commercial banks" $30 ,63 6,348, 266 . So you see that $24,259,310 ,64 0 of the total never leaves the Treasury. . . and to all intents and purposes is dead. There is an interesting ... gold certificates are outlawed, and cannot circulate, and get in Joe Doe's hands, this statement shows that the Treasury has printed for the Reserve Banks $21, 964 ,68...

Ngày tải lên: 23/07/2014, 19:20