101 marketing strategies for accounting law consulting and professional services firms phần 4 pptx
101 marketing strategies for accounting law consulting and professional services firms phần 4 pptx
... Instead, clients of professional
firms see perceived value in terms of trust, response time, and
the quality of the relationship.
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92
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Acknowledge ... need.
Conclusion
The consultative professional thinks past the services sale to the
needs of the client and to the long-term relationship.
101 Marketing Strategie...
101 marketing strategies for accounting law consulting and professional services firms phần 6 doc
... dog close is
one way to demonstrate what you can do for prospects.
101 Marketing Strategies
144
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55
Techniques for Answering
Objections
H
ere are three ways to strongly ... interest.
They just wait and say no.
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1 24
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147
CHAPTER
THIRTEEN
Minimizing Risk
63 Support Your Propo...
101 marketing strategies for accounting law consulting and professional services firms phần 7 pps
... is a powerful selling
tool and a way to minimize the perceived risk of working with
you.
101 Marketing Strategies
1 54
Waugh 13 2 /4/ 04 10:36 PM Page 1 54
Waugh 15 2 /4/ 04 10:35 PM Page 176
sponse ... information,
you must be careful to design a process that will give you useful
and reliable information.
101 Marketing Strategies
168
Waugh 14 2 /4/ 04 10:36 PM Page 168...
101 marketing strategies for accounting law consulting and professional services firms phần 8 docx
... your practice, use this formula to set up a system
that works for you.
101 Marketing Strategies
196
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What Premium Services Can You Offer?
For example, strategic ... your suggestions and you will increase your posi-
tion of trust and profits.
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188
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74
A Client Business Review...
101 marketing strategies for accounting law consulting and professional services firms phần 10 pps
... in-
formed of my progress.
Thank you for being my client and for helping me expand my
practice.
With warmest regards,
(signed)
101 Marketing Strategies
2 54
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261
ACT, ... work and distractions.
Remember, just one turned-off prospect can cost a
full-year’s marketing budget in lost revenue.
101 Marketing Strategies
248
Waugh...
101 marketing strategies for accounting law consulting
...
Introduction
9
Waugh 01 2 /4/ 04 10:31 PM Page 9
Marketing
Strategies
John Wiley & Sons, Inc.
Troy Waugh
101
for
Accounting, Law, Consulting,
and Professional Services Firms
Waugh 00 fm 3/22/ 04 10 :43 AM Page ... effective in hun-
dreds of the world’s most successful firms.
101 Marketing Strategies for Accounting, Law, Consulting, and Professional
S...
Marketing wisdom for 2006: 110 marketers and agencies share real-life tips pptx
... Reports
from MarketingSherpa
About MarketingSherpa Inc.
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and
how-to information on marketing, advertising, and public ... num-
bers and mailto links for customer care. Stay tuned to support channels for
clues on what customers understand, don’t understand and what you can do
to keep them coming back!...
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