Nonprofit internet strategies phần 8 ppsx

... corporate grants totaled $ 58. 8 million to organizations in 83 countries and territories. In fact, over the last three years, the foundation’s international grant making increased steadily, from $8. 09 million ... philanthropic organizations where Internet com- munications are involved is the blend of increasing Internet use and fundraising. This mix of fundraising and Internet use wi...

Ngày tải lên: 09/08/2014, 19:20

... corporate grants totaled $ 58. 8 million to organizations in 83 countries and territories. In fact, over the last three years, the foundation’s international grant making increased steadily, from $8. 09 million ... philanthropic organizations where Internet com- munications are involved is the blend of increasing Internet use and fundraising. This mix of fundraising and Internet use wi...

Ngày tải lên: 09/08/2014, 18:22

... cm. Includes index. ISBN 0-471-69 188 -7 (cloth) 1. Internet marketing—Computer network resources. 2. Nonprofit organizations— Computer network resources. 3. Internet. 4. Telecommunication. 5. ... and functional areas. When it comes to the Internet, nonprofits must focus not on how to develop an Internet strategy, but on how to integrate the Internet as part of an organizational str...

Ngày tải lên: 09/08/2014, 18:23

... approximately $159,000. There were also 688 (0.31% response) sin- gle gift donors who gave an average of 50 euros (approximately US$55) each for a total of $37 ,84 0. With a total of approximately $10,000 ... expect. Improving the Fundraising Side of Your E-Newsletter 189 EXHIBIT 14 .8 Making the Gift Prominent 176 Michael Johnston, ePMT HJC New Media W hen nonprofit organizations first t...

Ngày tải lên: 09/08/2014, 19:20

... authors of Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success provide nonprofit organizations with an excellent guide to using the Internet in ... cm. Includes index. ISBN 0-471-69 188 -7 (cloth) 1. Internet marketing—Computer network resources. 2. Nonprofit organizations— Computer network resources. 3. Internet. 4. Telecommunica...

Ngày tải lên: 09/08/2014, 18:22

... process with the Nonprofit Management Association and Support Centers of America into the National Al- liance for Nonprofit Management. He was part of the National Strategies for Nonprofit Technology ... spot 21 79 Web + Portals + Banners 73 27 Press ads 17 83 Radio 34 66 Billboards 26 74 PR 17 83 Newspapers and magazine inside 62 38 Inserts 16 84 Free postcards 5 95 Spontaneou...

Ngày tải lên: 09/08/2014, 18:22

... ISBN: 188 91021 48. Warwick, Mel, Theordore Hart, and Nick Allen. Fundraising on the Internet: The ePhilanthropy Foundation.Org Guide to Success Online. 2nd ed. San Francisco: Jossey-Bass. ISBN 0 787 960454. Wyman, ... Aspen Publishers Inc. ISBN: 083 4207966. Lake, Howard. Direct Connection’s guide to Fundraising on the Internet. London: Aurelian Information Ltd., 1996. ISBN: 189 92470 68....

Ngày tải lên: 09/08/2014, 18:22

... politicized campaigns. Nonprofit organizations across issues from health research to animal welfare, and both large and small, can benefit from new Internet tools and strategies. Online advocacy ... human- ity, and passion. More and more nonprofits are engaging online consultants and In- ternet marketing firms to assist them in developing Internet strategies and tactics that will co...

Ngày tải lên: 09/08/2014, 18:22

... e-mail communica- tion; 80 percent wanted action alerts (which would be sent whenever an important action occurred); 78 percent wanted the monthly e-newsletter; and only 8 percent se- lected the ... career strategy. 8 VIRTUAL VOLUNTEERING Nonprofits are also beginning to take advantage of the new types of volunteer services that individuals can offer in whole or in part via the Interne...

Ngày tải lên: 09/08/2014, 18:22

... the non- profit community. He is the author of The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet, and the editor of Direct Response Fund Raising, all published by John ... has been able to analyze the implications of the Internet for thousands of people in the nonprofit sector. Michael Johnston is committed to the nonprofit sector and dedicated to help...

Ngày tải lên: 09/08/2014, 18:22