Nonprofit internet strategies phần 6 ppsx

... Specific to fundraising, organizations Preventing the Internet from Being a Loose Thread 167 EXHIBIT 13.3 Ranking of Various Web Site Characteristics by Nonprofits and Online Visitors Shows Different ... the non- profit community. He is the author of The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet, and the editor of Direct Response Fund Raising, all pub...

Ngày tải lên: 09/08/2014, 19:20

... the non- profit community. He is the author of The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet, and the editor of Direct Response Fund Raising, all published by John ... has been able to analyze the implications of the Internet for thousands of people in the nonprofit sector. Michael Johnston is committed to the nonprofit sector and dedicated to help...

Ngày tải lên: 09/08/2014, 18:22

... Fundraising 163 Messaging Fundamentals 164 The Online Environment 165 The Online Experience 166 Preventing the Internet from Being a Loose Thread 166 The Truth about Donors 168 Online Donation Tools 168 Weaving ... I. Hart, Ted, 1 964 – II. Greenfield, James M., 19 36 III. Johnston, Michael W., 1 963 – HF5415.1 265 .N65 2005 65 8′.05 467 8—dc22 2004025805 Printed in the United Stat...

Ngày tải lên: 09/08/2014, 18:23

... philanthropic organizations where Internet com- munications are involved is the blend of increasing Internet use and fundraising. This mix of fundraising and Internet use will be generating new ... off-line world.” 6 Thus, the rules as to unrelated business activity by exempt organizations embrace this type of activity by means of the Internet. There are four forms of Internet com...

Ngày tải lên: 09/08/2014, 19:20

... I. Hart, Ted, 1 964 – II. Greenfield, James M., 19 36 III. Johnston, Michael W., 1 963 – HF5415.1 265 .N65 2005 65 8′.05 467 8—dc22 2004025805 Printed in the United States of America 1098 765 4321 What Should ... authors of Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success provide nonprofit organizations with an excellent guide to us...

Ngày tải lên: 09/08/2014, 18:22

... 79 Web + Portals + Banners 73 27 Press ads 17 83 Radio 34 66 Billboards 26 74 PR 17 83 Newspapers and magazine inside 62 38 Inserts 16 84 Free postcards 5 95 Spontaneous 0 100 TOTAL 25 75 APPEAL OfflineOnline Response ... process with the Nonprofit Management Association and Support Centers of America into the National Al- liance for Nonprofit Management. He was part of the National...

Ngày tải lên: 09/08/2014, 18:22

... Publishers Inc. ISBN: 0834207 966 . Lake, Howard. Direct Connection’s guide to Fundraising on the Internet. London: Aurelian Information Ltd., 19 96. ISBN: 1899247 068 . Nichols, Judith. Pinpointing ... Dol- lars. Bonus Books, 2002. ISBN: 1 566 25 165 6. Sloggie, Neil. Tiny Essentials of Fundraising. Merland, France: The White Lion Press Limited, Kermarquer, 563 10, 2002. ISBN: 0951897152. S...

Ngày tải lên: 09/08/2014, 18:22

... politicized campaigns. Nonprofit organizations across issues from health research to animal welfare, and both large and small, can benefit from new Internet tools and strategies. Online advocacy ... human- ity, and passion. More and more nonprofits are engaging online consultants and In- ternet marketing firms to assist them in developing Internet strategies and tactics that will co...

Ngày tải lên: 09/08/2014, 18:22

... Meetup.com. CONCLUSION The Internet has already transformed online advocacy for many nonprofit organiza- tions. New advancements in online technology are only pushing the potential further. Nonprofit professionals ... is that the fastest- growing segment of new users are 65 and older. For many nonprofits, this is a vital audience. A reality that faces many nonprofits has to do with the...

Ngày tải lên: 09/08/2014, 18:22

... site visitor is a 66 - year-old recent retiree. In the past month, the visitor’s 69 -year-old brother died and What Should Go into an Online Planned Giving Area? 229 EXHIBIT 16. 4 A Planned Giving ... and his skills are known throughout the nonprofit community. He is the author of The Fund Raiser’s Guide to the In- ternet and The Nonprofit Guide to the Internet and the editor of Direc...

Ngày tải lên: 09/08/2014, 18:22