Nonprofit internet strategies phần 3 pot

... 2000. www.dsc. org.uk. ISBN: 190 036 05 43. Carnie, Christopher. Fundraising from Europe. London: Directory of Social Change, 20 03. www.dsc.org.uk. ISBN: 19 032 930 81. 66 INTEGRATING ONLINE AND OFFLINE ... James M. The Nonprofit Handbook of Fundraising. 3rd ed. The AFP/ Wiley Fund Development Series. New York: John Wiley & Sons, Inc., 2001. ISBN: 0414 030 40. Greenfield, James M. The...

Ngày tải lên: 09/08/2014, 18:23

... ePhilanthropy Every Nonprofit Must Know 32 3 APPENDIX C APRA Statement of Ethics 32 5 APPENDIX D The Gilbert E-Mail Manifesto for Nonprofits 32 9 APPENDIX E Glossary of Terms 33 2 Index 33 7 Contents ix activities, ... Their Personal Goals 233 It’s More Than Just Money—How ePhilanthropy Should Support Your Capital Campaign 233 Getting Planned Gifts Online: A Quick Case Study 234 C...

Ngày tải lên: 09/08/2014, 18:22

... Some of their com- 30 MULTICHANNEL MARKETING TV spot 21 79 Web + Portals + Banners 73 27 Press ads 17 83 Radio 34 66 Billboards 26 74 PR 17 83 Newspapers and magazine inside 62 38 Inserts 16 84 Free ... channel. 3. Develop a strong e-mail fundraising program. A Chef in a Virgin Land 27 Year Percent of All New Monthly Supporters 35 30 25 20 15 10 5 0 1997 1998 1999 2000 2001 2002 20...

Ngày tải lên: 09/08/2014, 18:22

... 2000. www.dsc. org.uk. ISBN: 190 036 05 43. Carnie, Christopher. Fundraising from Europe. London: Directory of Social Change, 20 03. www.dsc.org.uk. ISBN: 19 032 930 81. 66 INTEGRATING ONLINE AND OFFLINE ... thank-you messages Strategies for Building Community 93 EXHIBIT 7.7 Community Profile: Humane Society of the United States Greenfield, James M. The Nonprofit Handbook of Fundraising...

Ngày tải lên: 09/08/2014, 18:22

Ngày tải lên: 07/08/2014, 02:20

... Web forms, despite the fact that every Web form is different. How Internet Technology is Transforming Advocacy 1 23 EXHIBIT 10 .3 Personalization of Advocacy Appeal by Recipient’s State Source: ... advocacy. In 2001, 42 million Americans used the Internet to research public policy issues; 2 23 million sent comments to public officials about policy choices; 13 million participated in...

Ngày tải lên: 09/08/2014, 18:22

... than 70. The Online Environment 165 EXHIBIT 13. 1 American Users Online Country November 20 03 December 20 03 Growth Change United States 131 ,052,267 132 ,151,758 .84% 1,099,491 Source: Nielson//NetRatings Increasing ... Meetup.com. CONCLUSION The Internet has already transformed online advocacy for many nonprofit organiza- tions. New advancements in online technology are only pushing...

Ngày tải lên: 09/08/2014, 18:22

... newsletter at an average gift of $109 .33 , for a total of $ 13, 119 Six e-mail appeals during the year yielding 30 donors per appeal at an average of $109 .33 , for a total of $19,679 As recommended ... Specific to fundraising, organizations Preventing the Internet from Being a Loose Thread 167 EXHIBIT 13. 3 Ranking of Various Web Site Characteristics by Nonprofits and Online Visitors Sho...

Ngày tải lên: 09/08/2014, 18:22

... the average offline donation ($21 .33 ). New Donors, New Dollars 219 $50 $250 $650 $1,500 $3, 000 0 500 1,000 1,500 2,000 2,500 3, 000 3, 500 1999 2000 2001 2002 20 03 Year Dollars Raised (in 000s) EXHIBIT ... SPECIAL EVENTS AND SPONSORSHIPS 20 03 Online Registrants 20 03 Total Registrants 2002 Offline Registrants 0 500 1000 1500 2000 2500 30 00 35 00 4000 4500 event1 234 5678 Weeks P...

Ngày tải lên: 09/08/2014, 18:22

... States. Citigroup Foundation 850 3rd Ave., 13th Fl. New York, NY 100 43 Telephone: (212) 7 93- 8451 Contact: Charles V. Raymond, C.E.O. and Pres. FAX: (212) 7 93- 5944 E-mail: citigroupfoundation@citigroup.com URL: ... outside the United States. Finances Total annual revenue ending 12 /31 / 03: $77.4 billion Total annual net income ending 12 /31 / 03: $17.85 billion Officers/Directors Dates...

Ngày tải lên: 09/08/2014, 18:22