Nonprofit internet strategies phần 1 ppsx

... Extraordinary 11 1 Todd Baker Champions of Philanthropy The Awakening 11 1 The Donor 11 2 The Message 11 3 Carefully Design the Message 11 5 Hopeful Emily 11 8 CHAPTER 10 Online Advocacy: How the Internet ... Volunteering 13 7 Virtual Volunteering 13 8 Manage and Retain Volunteers 13 9 Recognizing Volunteer Efforts 14 0 Integrating Online and Offline Methods 14 0 New Direction...

Ngày tải lên: 09/08/2014, 18:23

... Extraordinary 11 1 Todd Baker Champions of Philanthropy The Awakening 11 1 The Donor 11 2 The Message 11 3 Carefully Design the Message 11 5 Hopeful Emily 11 8 CHAPTER 10 Online Advocacy: How the Internet ... the Way Nonprofits Reach, Motivate, and Retain Supporters 11 9 Vinay Bhagat, ePMT Convio, Inc. Introduction 11 9 Defining Advocacy 12 0 How Internet Technology Is Transf...

Ngày tải lên: 09/08/2014, 18:22

... increased from 11 1 single gifts in 19 99 to 883 in 2000—an impressive 795 percent increase, but it’s the number of monthly donors that is the most exciting finding—increasing from 30 in 19 99 to 613 in ... donations are spent 7 2 Volunteer opportunities 8 7 Become member 9 5 Advocate for cause 10 6 Forum for discussion 11 11 Source: Network for Good, The BridgeSpan Group, GuideStar mo...

Ngày tải lên: 09/08/2014, 19:20

... outside the United States. Finances Total annual revenue ending 12 / 31/ 03: $77.4 billion Total annual net income ending 12 / 31/ 03: $17 .85 billion Officers/Directors Dates of Name Title Service Other ... 20 01. He also served as a director on the boards of United Technologies Corp. from 19 99 to 2003, AT&T Corp. from 19 98 until 2002, and E. I. Du Pont Nemours and Company from...

Ngày tải lên: 09/08/2014, 19:20

... 27 Year Percent of All New Monthly Supporters 35 30 25 20 15 10 5 0 19 97 19 98 19 99 2000 20 01 2002 2003 1. 4 3 7 22 19 28 32 EXHIBIT 3 .1 Evolution of Online Donors Source: Greenpeace.org.ar For ... www.virtualpromise.net. 10 . Blackbaud Consulting Services 2003 study. 11 . Michael E. Porter, “What is Strategy?” Harvard Business Review (November–December 19 96), 70. 12 . Mic...

Ngày tải lên: 09/08/2014, 18:22

... 19 97. ISBN: 04 711 62329. ———. High Impact Philanthropy: How Donors, Boards, and Nonprofit Organi- zations Can Transform Communities. New York: John Wiley & Sons, Inc., 2000. ISBN: 04 713 6 918 7. ———. ... France: The White Lion Press Limited, Kermarquer, 56 310 , 2002. ISBN: 09 518 9 715 2. Sprinkel Grace, Kay. Beyond Fund Raising—New Strategies for Nonprofit Innova- tion and Inv...

Ngày tải lên: 09/08/2014, 18:22

... the Taking Your Brand Online 10 5 11 1 Todd Baker Champions of Philanthropy Yesterday, the most successful nonprofits were those that donors knew best. Today, the most successful nonprofits are those that ... Kids—started their advocacy programs with an online- only approach. 3 How Internet Technology is Transforming Advocacy 12 1 EXHIBIT 10 .1 Mobilization E-Mail Example a safe space...

Ngày tải lên: 09/08/2014, 18:22

... 70. The Online Environment 16 5 EXHIBIT 13 .1 American Users Online Country November 2003 December 2003 Growth Change United States 13 1,052,267 13 2 ,15 1,758 .84% 1, 099,4 91 Source: Nielson//NetRatings Increasing ... Exhibits 12 .8, 12 .9, and 12 .10 ). Specific Appeals Within the regular e-newsletter and renewals communications cycles, various appeals were sent over the test per...

Ngày tải lên: 09/08/2014, 18:22

... yielding 10 donors per newsletter at an average gift of $10 9.33, for a total of $13 ,11 9 Six e-mail appeals during the year yielding 30 donors per appeal at an average of $10 9.33, for a total of $19 ,679 As ... increased from 11 1 single gifts in 19 99 to 883 in 2000—an impressive 795 percent increase, but it’s the number of monthly donors that is the most exciting finding—increasing fr...

Ngày tải lên: 09/08/2014, 18:22

... donation ($ 21. 33). New Donors, New Dollars 219 $50 $250 $650 $1, 500 $3,000 0 500 1, 000 1, 500 2,000 2,500 3,000 3,500 19 99 2000 20 01 2002 2003 Year Dollars Raised (in 000s) EXHIBIT 15 .17 Run for ... Total Received Recipients 11 92 N/A Recipients who opened e-mail 803 67% Recipients who clicked any link 12 9 11 % Click-throughs 211 18 % Recipients who replied to e-mail 1 0%...

Ngày tải lên: 09/08/2014, 18:22