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Nonprofit internet strategies phần 1 ppsx
...
Extraordinary 11 1
Todd Baker Champions of Philanthropy
The Awakening 11 1
The Donor 11 2
The Message 11 3
Carefully Design the Message 11 5
Hopeful Emily 11 8
CHAPTER 10
Online Advocacy: How the Internet ... Volunteering 13 7
Virtual Volunteering 13 8
Manage and Retain Volunteers 13 9
Recognizing Volunteer Efforts 14 0
Integrating Online and Offline Methods 14 0
New Direction...
Nonprofit internet strategies phần 1 pot
...
Extraordinary 11 1
Todd Baker Champions of Philanthropy
The Awakening 11 1
The Donor 11 2
The Message 11 3
Carefully Design the Message 11 5
Hopeful Emily 11 8
CHAPTER 10
Online Advocacy: How the Internet ... the Way Nonprofits
Reach, Motivate, and Retain Supporters 11 9
Vinay Bhagat, ePMT Convio, Inc.
Introduction 11 9
Defining Advocacy 12 0
How Internet Technology Is Transf...
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... increased from 11 1 single gifts in 19 99
to 883 in 2000—an impressive 795 percent increase, but it’s the number of monthly
donors that is the most exciting finding—increasing from 30 in 19 99 to 613 in ... donations are spent 7 2
Volunteer opportunities 8 7
Become member 9 5
Advocate for cause 10 6
Forum for discussion 11 11
Source: Network for Good, The BridgeSpan Group, GuideStar
mo...
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... outside the
United States.
Finances
Total annual revenue ending 12 / 31/ 03: $77.4 billion
Total annual net income ending 12 / 31/ 03: $17 .85 billion
Officers/Directors
Dates of
Name Title Service Other ... 20 01.
He also served as a director on the boards of United Technologies Corp. from 19 99 to
2003, AT&T Corp. from 19 98 until 2002, and E. I. Du Pont Nemours and Company from...
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... 27
Year
Percent of All New Monthly Supporters
35
30
25
20
15
10
5
0
19 97 19 98 19 99 2000 20 01 2002 2003
1. 4
3
7
22
19
28
32
EXHIBIT 3 .1 Evolution of Online Donors
Source: Greenpeace.org.ar
For ... www.virtualpromise.net.
10 . Blackbaud Consulting Services 2003 study.
11 . Michael E. Porter, “What is Strategy?” Harvard Business Review (November–December
19 96), 70.
12 . Mic...
Nonprofit internet strategies phần 3 doc
... 19 97. ISBN: 04 711 62329.
———. High Impact Philanthropy: How Donors, Boards, and Nonprofit Organi-
zations Can Transform Communities. New York: John Wiley & Sons, Inc., 2000.
ISBN: 04 713 6 918 7.
———. ... France: The White Lion Press
Limited, Kermarquer, 56 310 , 2002. ISBN: 09 518 9 715 2.
Sprinkel Grace, Kay. Beyond Fund Raising—New Strategies for Nonprofit Innova-
tion and Inv...
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... the
Taking Your Brand Online 10 5
11 1
Todd Baker
Champions of Philanthropy
Yesterday, the most successful nonprofits were those that donors knew
best. Today, the most successful nonprofits are those that ... Kids—started their advocacy
programs with an online- only approach.
3
How Internet Technology is Transforming Advocacy 12 1
EXHIBIT 10 .1 Mobilization E-Mail Example
a safe space...
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... 70.
The Online Environment 16 5
EXHIBIT 13 .1 American Users Online
Country November 2003 December 2003 Growth Change
United States 13 1,052,267 13 2 ,15 1,758 .84% 1, 099,4 91
Source: Nielson//NetRatings
Increasing ... Exhibits 12 .8, 12 .9, and 12 .10 ).
Specific Appeals
Within the regular e-newsletter and renewals communications cycles, various appeals
were sent over the test per...
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... yielding 10 donors per newsletter at an average gift
of $10 9.33, for a total of $13 ,11 9
Six e-mail appeals during the year yielding 30 donors per appeal at an average
of $10 9.33, for a total of $19 ,679
As ... increased from 11 1 single gifts in 19 99
to 883 in 2000—an impressive 795 percent increase, but it’s the number of monthly
donors that is the most exciting finding—increasing fr...
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... donation ($ 21. 33).
New Donors, New Dollars 219
$50
$250
$650
$1, 500
$3,000
0
500
1, 000
1, 500
2,000
2,500
3,000
3,500
19 99 2000 20 01 2002 2003
Year
Dollars Raised (in 000s)
EXHIBIT 15 .17 Run for ... Total Received
Recipients 11 92 N/A
Recipients who opened e-mail 803 67%
Recipients who clicked any link 12 9 11 %
Click-throughs 211 18 %
Recipients who replied to e-mail 1 0%...