May i have your attention please phần 5 ppsx

... about anything that involved the military. It’s quite possible that they re- acted to the United States’ brand with suspicion, fear, or even hatred. 100 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_82-102.qxd ... teach yourself to live with yourself, constantly and persistently. The most important relation- ship you will ever have isn’t with your family or friends or eve...

Ngày tải lên: 09/08/2014, 16:20

... to see if you still believe in it. Such questions and answers might require painful action. Or, worse yet, they may result 152 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch07_146- 159 .qxd ... heard? Advertising versus Publicity Advertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. The g...

Ngày tải lên: 09/08/2014, 16:20

... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11/30/04 9:49 PM Page iii Foreword I may still be discovering ... me. It might get me into business and create ix fbetw.qxd 11/30/04 9 :50 PM Page ix ccc_hilicki_pt1_1-2.qxd 11/22/04 10 :53 AM Page 2 More Praise for May I Have Your...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... the political pundits reviewing the speeches given by the 2004 presidential candidates’ wives, Laura Bush and Teresa Heinz 26 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23 -55 .q...

Ngày tải lên: 09/08/2014, 16:20

... going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23 -55 .qxd 11/22/04 11:00 AM Page 36 the rise. They take shortcuts in ... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I HAV...

Ngày tải lên: 09/08/2014, 16:20

... trying to create and become more, what does it look like in your life? What is keeping you from developing more or expressing more? What is your ratio of giving attention and getting attention? ... up to their spouse about a 76 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03 _56 -81.qxd 11/22/04 11:02 AM Page 76 remembering those painful memories that hurt and twist insi...

Ngày tải lên: 09/08/2014, 16:20

... heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving its product line until we appeared in the market ... of the big five in its category. Dick Strong was fired from previous companies, and he Brand Relativity 1 25 ccc_hilicki_ch06_120-1 45. qxd 11/22/04 11: 15 AM Page 1 25 visibility by...

Ngày tải lên: 09/08/2014, 16:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... grandchildren. This is really about improving our company performance by knowing how to connect with people and instituting a feeling of inclusion. 168 MAY I HAVE YOUR ATTE...

Ngày tải lên: 09/08/2014, 16:20

... can work with it instead of diverting your attention to some temporary fix. Distinguishing Characteristics One of the biggest differences I advocate in today’s business world is to bring your whole ... truth was I had 202 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196-210.qxd 11/22/04 11:24 AM Page 202 Sustaining the Results You Get from Your Brand 1 95 Brand B...

Ngày tải lên: 09/08/2014, 16:20

... 206–209 Humility, 15 19, 176 Humor, 53 54 Identity: distinguishing characteristics of, 183–184 significance of, 9–11 Image protection, 88 Imagination, 173–174 Imitation brands, 60–61, 149, 177 Informational ... pretending to be some- 208 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196-210.qxd 11/22/04 11:24 AM Page 208 one else. It may cause ridicule. It may be awkward...

Ngày tải lên: 09/08/2014, 16:20