May i have your attention please phần 2 doc

... we realize it or not, everyone has a brand. 24 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 02_ 23-55.qxd 11 /22 /04 11:00 AM Page 24 22 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Builders 1. Do ... political pundits reviewing the speeches given by the 20 04 presidential candidates’ wives, Laura Bush and Teresa Heinz 26 MAY I HAVE YOUR ATTENTION, PLEAS...

Ngày tải lên: 09/08/2014, 16:20

... going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 02_ 23-55.qxd 11 /22 /04 11:00 AM Page 36 the rise. They take shortcuts in ... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I H...

Ngày tải lên: 09/08/2014, 16:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... rela- tionship with your business associates, your friends, and yourself. 164 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08_160-181.qxd 11 /22 /04 11 :20 AM Pag...

Ngày tải lên: 09/08/2014, 16:20

... 1 02 Creativity, 128 –1 32 Credibility, 190 Crises, impact of, 166 Criticism, impact of, 66, 91– 92 Curiosity, 83, 1 02 Customer contact, 185–186, 20 0 21 8 INDEX ccc_hilicki_ind _21 7 -22 1.qxd 11 /22 /04 11 :28 ... pretending to be some- 20 8 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196 -21 0.qxd 11 /22 /04 11 :24 AM Page 20 8 one else. It may cause ridicule....

Ngày tải lên: 09/08/2014, 16:20

... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11/30/04 9:49 PM Page iii Foreword I may still be discovering ... 10:53 AM Page 2 More Praise for May I Have Your Attention, Please? “Give Chris Hilicki your attention and she’ll give you something priceless: the ability t...

Ngày tải lên: 09/08/2014, 16:20

... stories have to do with you? Think about them in the context of your work. How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering ... up to their spouse about a 76 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_56-81.qxd 11 /22 /04 11: 02 AM Page 76 remembering those painful memories that hurt an...

Ngày tải lên: 09/08/2014, 16:20

... is so full of brands that it is brand-saturated. It is like a dripping wet paper towel, soaked and drenched, but still sitting on 96 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_ 82- 1 02. qxd ... a listener. 84 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_ 82- 1 02. qxd 11 /22 /04 11:08 AM Page 84 There is a wonderful international organization called Cops...

Ngày tải lên: 09/08/2014, 16:20

... Brooks his first standing ovation. Not only did 122 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_ 120 -145.qxd 11 /22 /04 11:15 AM Page 122 business with $1,000 that she borrowed from her boyfriend. ... with relief when they see the neigh- 126 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_ 120 -145.qxd 11 /22 /04 11:15 AM Page 126 trends. He said, I m not...

Ngày tải lên: 09/08/2014, 16:20

... heard? Advertising versus Publicity Advertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. The goal of all three ... does it feel right because I love billboards, but it is a natural outgrowth of my creative abilities in the publishing industry. When I was a little girl, my favorite sitcom was Bewitche...

Ngày tải lên: 09/08/2014, 16:20

... truth was I had 20 2 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196 -21 0.qxd 11 /22 /04 11 :24 AM Page 20 2 Sustaining the Results You Get from Your Brand 195 Brand Building Belief IX I can protect ... for us, which is 20 6 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196 -21 0.qxd 11 /22 /04 11 :24 AM Page 20 6 association. There must always b...

Ngày tải lên: 09/08/2014, 16:20