... the essence of a story, the core of an idea, by formulating the executive summary of the executive summary. That core might prompt wonder or disagreement, but there can be no doubt as to the ... that is experienced rather than understood. What you should look for, is whether there is harmony between the flow on the one hand and the content and structure on the other. Probing your text ... descriptions apply to business writing as well, as clarity of language is characterised by a number of qualities: - The content is essential and self-evident. This means the words capture the most elementary...