New Products Management - CHAPTER 12 PRODUCT PROTOCOL pps

... their products in Germany and Scandinavia, because of the strict greenness tests there. CHAPTER 20 CHAPTER 20 PUBLIC POLICY ISSUES PUBLIC POLICY ISSUES McGraw-Hill/Irwin Copyright 200 6 The ... reputation  Monitor recall effectiveness Public Policy Problems and the New Public Policy Problems and the New Products Process Products Process Figure 20. 6...

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... Building Launch Decision Model for Building Launch Control Plan Control Plan Figure 19. 3 CHAPTER 19 CHAPTER 19 LAUNCH MANAGEMENT LAUNCH MANAGEMENT McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill ... Innovation Management, Vol. 17, No. 1, January 2000, pp. 4 1-5 6. Figure 19. 8 A Sample Launch Management Plan A Sample Launch Management Plan Potential Pro...

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... CHAPTER 18 CHAPTER 18 MARKET TESTING MARKET TESTING McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Controlled Sale by Minimarkets Controlled ... so. What Is Market Testing? What Is Market Testing?  Market testing is not test marketing!  Test marketing is one of many forms of market testing others include simulated tes...

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... overcome? A-T-A-R Goals: The New Product A-T-A-R Goals: The New Product Group’s Obligation Group’s Obligation  New product group must persuade itself and management that the plan can achieve the ... distributor’s attitude toward the line. Figure 17. 3 Typical Examples of Copy Points Typical Examples of Copy Points  The provider of this insurance policy is...

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... competitor)  Image (create a new image, tweak an existing image, use the already-existing image) PART FIVE PART FIVE LAUNCH LAUNCH McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. ... (no features, functions, benefits). CHAPTER 16 CHAPTER 16 STRATEGIC LAUNCH PLANNING STRATEGIC LAUNCH PLANNING McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Compa...

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... CHAPTER 15 CHAPTER 15 PRODUCT USE TESTING PRODUCT USE TESTING McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Gamma Testing Gamma Testing  Beta testing ... evaluated. What is Product Use Testing? What is Product Use Testing?  Product use under normal operating conditions.  Some terms:  Alpha testing: don...

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... Product Design Process Figure 13. 6 CHAPTER 13 CHAPTER 13 DESIGN DESIGN McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. What Is Design? What Is Design?  Has ... an Industrial Design Design Figure 13. 5 Computer-Aided Design (CAD) Computer-Aided Design (CAD)  Greatly accelerates the design step and allows assessment of mult...

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... use  Productivity CHAPTER 12 CHAPTER 12 PRODUCT PROTOCOL PRODUCT PROTOCOL McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Narrow Version of Protocol: End-User ... maneuver.  Clog-free vacuuming.  Tubes go together and stay together. Contents of a Product Protocol Contents of a Product Protocol  Target market  Product po...

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... accounting.  Rushing products to market.  Basing forecasts on history.  Technology revolutions. CHAPTER 11 CHAPTER 11 SALES FORECASTING SALES FORECASTING AND FINANCIAL ANALYSIS AND FINANCIAL ANALYSIS McGraw-Hill/Irwin Copyright ... position. Handling Problems in Financial Analysis Handling Problems in Financial Analysis  Improve your existing ne...

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... risk  Show stoppers (“killer” variables) Figure 10. 7 CHAPTER 10 CHAPTER 10 THE FULL SCREEN THE FULL SCREEN McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. ... to the Full Screen Alternatives to the Full Screen  Profile Sheet  Empirical Model  Expert Systems  Analytic Hierarchy Process Criteria Based on the Ne...

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... it Figure 9. 1 CHAPTER 9 CHAPTER 9 CONCEPT TESTING CONCEPT TESTING McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Concept Testing Cautions and Concept Testing ... certain competitors, etc. Mail Concept Test Sketch Mail Concept Test Sketch Figure 9. 2 Purposes of Concept Testing Purposes of Concept Testing  To i...

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... EVALUATION CONCEPT/ PROJECT EVALUATION McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. CHAPTER 8 CHAPTER 8 THE CONCEPT EVALUATION SYSTEM THE CONCEPT EVALUATION SYSTEM McGraw-Hill/Irwin Copyright ... Unit = Revenue per unit - cost per unit Figure 8. 5 The Evaluation System The Evaluation System Figure 8. 1 G...

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... Thickness Spiciness Color 0.161 0.913 -1. 074 1.6 67 0.105 -1 .77 4 -0.161 0.161 Conjoint Analysis: Graphical Output Conjoint Analysis: Graphical Output Figure 7. 3 ... preferred, 18 = least preferred. Conjoint Analysis Input: Salsa Example Conjoint Analysis Input: Salsa Example Figure 7. 2 Relationships Analysis Relationships Analysis  Force combinations of dimensions ... (C...

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... 6 CHAPTER 6 ANALYTICAL ATTRIBUTE APPROACHES: ANALYTICAL ATTRIBUTE APPROACHES: INTRODUCTION AND PERCEPTUAL INTRODUCTION AND PERCEPTUAL MAPPING MAPPING McGraw-Hill/Irwin Copyright â20 06 The McGraw-Hill ... 0.131 0.2 16 9. In style -0 .021 -0 .003 10. Great appearance 0.1 46 0.021 11. Comfortable to swim in -0 .029 0.208 12. This is a desirable label...

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