New Products Management - CHAPTER 17 IMPLEMENTATION OF THE STRATEGIC PLAN potx

... their products in Germany and Scandinavia, because of the strict greenness tests there. CHAPTER 20 CHAPTER 20 PUBLIC POLICY ISSUES PUBLIC POLICY ISSUES McGraw-Hill/Irwin Copyright 200 6 The ... reputation  Monitor recall effectiveness Public Policy Problems and the New Public Policy Problems and the New Products Process Products Process Figure 20. 6...

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... Building Launch Decision Model for Building Launch Control Plan Control Plan Figure 19. 3 CHAPTER 19 CHAPTER 19 LAUNCH MANAGEMENT LAUNCH MANAGEMENT McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill ... Innovation Management, Vol. 17, No. 1, January 2000, pp. 4 1-5 6. Figure 19. 8 A Sample Launch Management Plan A Sample Launch Management Plan Potential Pro...

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... CHAPTER 18 CHAPTER 18 MARKET TESTING MARKET TESTING McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Controlled Sale by Minimarkets Controlled ... so. What Is Market Testing? What Is Market Testing?  Market testing is not test marketing!  Test marketing is one of many forms of market testing others include simulated tes...

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... overcome? A-T-A-R Goals: The New Product A-T-A-R Goals: The New Product Group’s Obligation Group’s Obligation  New product group must persuade itself and management that the plan can achieve the ... distributor’s attitude toward the line. Figure 17. 3 Typical Examples of Copy Points Typical Examples of Copy Points  The provider of this insurance policy is...

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... competitor)  Image (create a new image, tweak an existing image, use the already-existing image) PART FIVE PART FIVE LAUNCH LAUNCH McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. ... (no features, functions, benefits). CHAPTER 16 CHAPTER 16 STRATEGIC LAUNCH PLANNING STRATEGIC LAUNCH PLANNING McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Compa...

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... CHAPTER 15 CHAPTER 15 PRODUCT USE TESTING PRODUCT USE TESTING McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Gamma Testing Gamma Testing  Beta testing ... evaluated. What is Product Use Testing? What is Product Use Testing?  Product use under normal operating conditions.  Some terms:  Alpha testing: don...

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... Product Design Process Figure 13. 6 CHAPTER 13 CHAPTER 13 DESIGN DESIGN McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. What Is Design? What Is Design?  Has ... an Industrial Design Design Figure 13. 5 Computer-Aided Design (CAD) Computer-Aided Design (CAD)  Greatly accelerates the design step and allows assessment of mult...

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... use  Productivity CHAPTER 12 CHAPTER 12 PRODUCT PROTOCOL PRODUCT PROTOCOL McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Narrow Version of Protocol: End-User ... maneuver.  Clog-free vacuuming.  Tubes go together and stay together. Contents of a Product Protocol Contents of a Product Protocol  Target market  Product po...

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... accounting.  Rushing products to market.  Basing forecasts on history.  Technology revolutions. CHAPTER 11 CHAPTER 11 SALES FORECASTING SALES FORECASTING AND FINANCIAL ANALYSIS AND FINANCIAL ANALYSIS McGraw-Hill/Irwin Copyright ... position. Handling Problems in Financial Analysis Handling Problems in Financial Analysis  Improve your existing ne...

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... risk  Show stoppers (“killer” variables) Figure 10. 7 CHAPTER 10 CHAPTER 10 THE FULL SCREEN THE FULL SCREEN McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. ... to the Full Screen Alternatives to the Full Screen  Profile Sheet  Empirical Model  Expert Systems  Analytic Hierarchy Process Criteria Based on the Ne...

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... it Figure 9. 1 CHAPTER 9 CHAPTER 9 CONCEPT TESTING CONCEPT TESTING McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Concept Testing Cautions and Concept Testing ... certain competitors, etc. Mail Concept Test Sketch Mail Concept Test Sketch Figure 9. 2 Purposes of Concept Testing Purposes of Concept Testing  To i...

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... EVALUATION CONCEPT/ PROJECT EVALUATION McGraw-Hill/Irwin Copyright â2006 The McGraw-Hill Companies, Inc. All right reserved. CHAPTER 8 CHAPTER 8 THE CONCEPT EVALUATION SYSTEM THE CONCEPT EVALUATION SYSTEM McGraw-Hill/Irwin Copyright ... Unit = Revenue per unit - cost per unit Figure 8. 5 The Evaluation System The Evaluation System Figure 8. 1 G...

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... Thickness Spiciness Color 0.161 0.913 -1. 074 1.6 67 0.105 -1 .77 4 -0.161 0.161 Conjoint Analysis: Graphical Output Conjoint Analysis: Graphical Output Figure 7. 3 ... preferred, 18 = least preferred. Conjoint Analysis Input: Salsa Example Conjoint Analysis Input: Salsa Example Figure 7. 2 Relationships Analysis Relationships Analysis  Force combinations of dimensions ... (C...

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... 6 CHAPTER 6 ANALYTICAL ATTRIBUTE APPROACHES: ANALYTICAL ATTRIBUTE APPROACHES: INTRODUCTION AND PERCEPTUAL INTRODUCTION AND PERCEPTUAL MAPPING MAPPING McGraw-Hill/Irwin Copyright â20 06 The McGraw-Hill ... 0.131 0.2 16 9. In style -0 .021 -0 .003 10. Great appearance 0.1 46 0.021 11. Comfortable to swim in -0 .029 0.208 12. This is a desirable label...

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