... one hand, they are bored with the endless advertisements hiding in the newspapers and magazines, clamoring on the radio, or dazzling on the TV. On the other hand, they still need the information ... use the word “buy” in it. Statistics show only two out of ten advertisements use the verb “buy” directly. On one hand, the advertisers try their best to promote their product; on the other ... audience. Furthermore, the language used in airline advertisements, especially their slogans must be of simple and understandable English to all their customers, even those from non- English speaking...