... withrequirements:linear, 89 literary, 89 components of, 88 89 examples of, 90–149key advantage of, 87 88 Appearance, of cover letter, 2Appreciation, statement of:in advertising response cover letters, 88 in ... broadcast cover letters, 8 in cover letters to search firms, 49in networking cover letters, 153in resume letters, 193Ben Franklin Balance Sheet, 88 , 89 Brandywine Consulting Group, 47, 48 Broadcast ... broadcast cover letters, 8 in networking cover letters, 153in resume letters, 193Advantages, of cover letter, 1–2Advertising response cover letter(s), 3, 87 advertisement analysis for, 88 comparison...