Data modeling techniques for data warehousing
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... that, on a technical level, the data mining effort is working and
the data is reasonably accurate. This can be quite comforting. If the data and
the data mining techniques applied to it are powerful ... the data mining solu-
tion is more than just a set of powerful techniques and data structures. The
techniques have to be applied in the right areas, on the right data. The...
báo cáo hóa học: " Data processing techniques for a wireless data transmission application via mud" ppt
... d ata processing techniques
for a wireless data communication via mud, which
includes the down-hole part and the surface part. As for
the down-hole data processing techniques, data encod-
ing ... the nine data modes used.
One mode corresponds to one predetermined data com-
ponents. For example, Mode 1 corresponds to the data
set: 2 tool face angles, 3 gravity data, 3 mag...
John wiley sons data mining techniques for marketing sales_20 pptx
... level
data, 96
publications
Building the Data Warehouse (Bill
Inmon), 474
Business Modeling and Data Mining
(Dorian Pyle), 60
Data Preparation for Data Mining
(Dorian Pyle), 75
The Data ... Preparation for Data Mining
(Dorian Pyle), 75
The Data Warehouse Toolkit (Ralph
Kimball), 474
data warehousing
customer patterns, 5
for decision support, 13
discussed...
John wiley sons data mining techniques for marketing sales_2 pptx
... analyzing data
on the information.
can provide value.
into actionable information
using data mining techniques.
Identify
Transform data
1 2 3 4 5 6 7 8 9 10
Measure the results
of the efforts ... of data mining in practice. Figure 2.1
shows the four stages:
1. Identifying the business problem.
2. Mining data to transform the data into actionable information.
3. Actin...
John wiley sons data mining techniques for marketing sales_4 pdf
... California based on data that excludes calls to Los Angeles.
Step Six: Transform Data to Bring
Information to the Surface
Once the data has been assembled and major data problems fixed, the data ... appropriate data that can be transformed into
actionable information. Once the data has been located, it should be thoroughly
explored. The exploration process is likely to reve...
John wiley sons data mining techniques for marketing sales_5 pdf
... at the data by day to get a
feel for the data at the most granular level.
A time series chart has a wealth of information. For example, fitting a line to
the data makes it possible to see and ... decide which messages are most appropriate for each one.
Even a customer with low scores for every offer has higher scores for some
then others. In Mastering Data Mining (Wiley...
John wiley sons data mining techniques for marketing sales_6 ppt
... customers in California for the challenger and everyone else for the
champion.
■■ Use the 5 percent lowest and 5 percent highest value customers for the
challenger, and everyone else for the champion. ... approach in several areas:
■■ Data miners tend to ignore measurement error in raw data.
■■ Data miners assume that there is more than enough data and process-
ing power....
John wiley sons data mining techniques for marketing sales_8 ppt
...
children variable might be mapped as follows: 0 (for 0 children), 0.5 (for one
child), 0.75 (for two children), 0.875 (for three children), and so on. For cate-
gorical variables, it is often easier ... test set to see how well it performs.
7. Apply the model generated by the network to predict outcomes for
unknown inputs.
Fortunately, data mining software now performs most of...
John wiley sons data mining techniques for marketing sales_12 doc
... applied to data. These patterns can be turned into new features of the data,
for use in conjunction with other directed data mining techniques.
470643 c11.qxd 3/8/04 11:17 AM Page 355
Automatic Cluster ... responsibility that each Gaussian has for
each data point (see Figure 11.8). Each Gaussian has strong responsibility
for points that are close to its mean and weak responsibi...
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