... (Courtney, Kirkland, and Viguerie 1997, pp. 70-71). Strategic decisions still must be made. A lot of strategic marketing planning begins as a vague, subjective process. The ... and a way to update continually a dynamic planning document. These are the basic compo- nents needed to make strategic marketing planning a vital process that is able to confront ... Networks' by R. Gulati," Strategic Management Journal, 19 (4), 319-21. 16 / Journal of Marketing, January 2000 Strategic Marketing Planning for Radically New ProductsAuthor(s):...