Creating Brand Equity potx
Creating Brand Equity potx
... Terms
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Brand line
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Brand mix
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Brand extension
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Sub -brand
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Parent brand
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Family brand
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Line extension
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Category extension
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Branded variants
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Licensed product
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Brand dilution
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Brand portfolio
Copyright ...
9-20
Measuring Brand Equity
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Brand audits
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Brand tracking
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Brand valuation
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
9-...
A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf
... based -brand equity on consumer’s
perceptions of brand. However our work will find out the following:
• Which among these three dimensions of customer based -brand equity (brand
image, brand ... least brand equity
rating?
• Does customer based -brand equity differ between the two restaurants with respect
to each attribute of brand awareness, brand image, perceived qua...
Brand Equity.
... Sự trung thành của thương hiệu (brand loyalty)
2. Sự nhận biết thương hiệu (brand awareness)
3. Chất lượng cảm nhận (perceived quality)
4. Thuộc tính thương hiệu (brand associations)
5. Các yếu ... Cập nhật ngày 20/3/2005 04:14:05
Brand Equity: Tài sản thương hiệu
Tài sản thương hiệu bao gồm tất cả những giá trị đặc thù mà thương
Testing a model of customer-based brand equity in the Vietnamese banking servic
... the brand and its ads, and
11
2.3 Brand equity
Building a strong brand involves creating brand equity. In a common sense, brand
equity is defined as the added value endowed by the brand ... studyinto the impact of trust on brand equity pointed
out that brand equity is best explained when brand trust is taken into account
reinforces the idea that brand e...
RECOMMENDATIONS FOR BUILDING, MANAGING AND PROTECTING THE BRAND EQUITY IN VIASIA JOINT STOCK COMPANY
... Managing Brand Equity 23
1.1. Building Customer- Based Brand Equity 23
1.2. Building Brand Awareness 24
1.3. Building Perceived Quality 26
2. Managing Brand Equity 26
3. Protecting brand equity ... protecting its brand equity, especially in two elements Brand Awareness and
Perceived Quality.
1. Building and Managing Brand Equity
1.1. Building Customer- Based Brand...
Measuring customer based brand equity of english training center
... Customer-Based Brand Equity
Most studies on brand equity focus on customer mindset. Particularly, the
four dimensions of brand equity including brand loyalty, perceived quality, brand
awareness, and brand ... 9 Dimensions of Brand Equity Structure 70
Table 4. 10 Brand equity rating 71
Table 4. 11 Brand equity ranking 72
Table 4. 12 The correlations among th...
Customer based brand equity
... CẤP
1. CUSTOMER-BASED BRAND EQUITY là gì?
Kiến thức thương hiệu
Khách hàng A
Khách hàng B
Hoạt động
marketing của
thương hiệu
Hiệu
ứng
khác
biệt
Customer-Based brand equity (CBBE) - Giá trị ... nghiệp.
Conceptualizing, measuring, and managing customer-
based brand equity
GVHD: TS. Bảo Trung
Nhóm đề tài số 9
iI. Làm sao để xây dựng Customer-based
brand equity?
Thank you...
Tài liệu Brand Equity: Tài sản thương hiệu doc
... Sự trung thành của thương hiệu (brand loyalty)
2. Sự nhận biết thương hiệu (brand awareness)
3. Chất lượng cảm nhận (perceived quality)
4. Thuộc tính thương hiệu (brand associations)
5. Các yếu ... Brand Equity: Tài sản thương hiệu
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