... examine decision making within the context ofe-branding strategy. Levin, Levin, and Heath examine the advantages and dis-advantages of online and offline shopping and discuss situations ... Marketing,University of Cincinnati. His research interests include the influence of informationtechnology on marketing, international marketing, new product development, and marketing ... Marketing and Marketing Letters among others.Saurabh Mishra (MA in Economics, India; Masters in Business, Indiana Univer-sity) is currently a doctoral candidate in the Marketing...