Fundamentals of Business Marketing Research Chapter 1 pptx

... 10 2 Summary of Distribution Research 10 4 Marketing Communications 10 5 Advertising 10 5 Sales Promotion 10 7 Public Relations 11 1 General Promotion 11 2 Personal Selling 11 5 Sales Training 12 2 Sales ... (19 84), “A History of the Definition of Marketing, ” In Research in Marketing (pp. 13 3 -16 2), J.N. Sheth (ed.), JAI Press, Inc., Green - wich, Connecticut. Fu...

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... Total 19 78 19 79 19 80 19 81 1982 19 83 19 84 19 85 19 86 19 87 19 88 19 89 19 90 19 91 1992 19 93 19 94 19 95 19 96 19 97 10 4 61 73 72 71 63 84 10 4 10 8 10 4 95 92 16 7 10 8 13 5 12 4 16 4 14 9 14 6 17 0 4.7 2.8 3.3 3.2 3.2 2.9 3.8 4.7 4.7 4.7 4.3 4.2 7.6 4.8 6.2 5.6 7.5 6.8 6.7 7.7 Tota ... relationships Other 58 50 9 65 11 0 38 255 242 35 10 0 296 2...

Ngày tải lên: 06/07/2014, 07:20

... of Marketing, 51, 1- 19. Shapiro, B., V.K. Rangan, and J.J. Svioka (19 92), “Staple Yourself to an Order,” Harvard Business Review, 70 (4), 11 3 -12 2. Shapiro, C. and H. Varian (19 99), “The Art of ... S. Slater (19 94), “The Effect of a Market Orientation on Business Profitability,” Journal of Marketing, 585 (4), 20-35. Peter Drucker (19 54) spoke of the importance of m...

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... Works,” Business 2.0, Feb - ruary, pp. 11 2 -14 0. Webster, Fred E. (19 78), “Is Industrial Marketing Coming of Age” in G. Zaltman and T. Bonoma (eds.), Review of Marketing, Chicago: American Marketing ... Narus (19 99), Business Marketing Management: Understanding, Creating and Delivering Value, Upper Saddle River, New Jer - sey: Prentice-Hall, Inc. Business Week (19 99), O...

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... factors of, 14 Market research, marketing science research, 64-69, 14 0 -14 2 Market segmentation e -business, 235 international marketing research, 19 marketing science research, 64, 71- 74, 77, 14 2 methods ... concept of, 2 61- 262 Value chains e -business, 232, 240-2 41 map creation, 238 new competition, 212 Value selling, personal selling, 12 1 -12 2, 14 4, 14 7 Va...

Ngày tải lên: 06/07/2014, 07:20

... MILLENNIUM TABLE 1- 1 PERCENTAGE OF REVENUE PERCENTAGE OF NET INCOME COMPANY ORIGINATED OVERSEAS GENERATED OVERSEAS Chase Manhattan 23.9 21. 9 Coca-Cola 61. 2 65 .1 Exxon Mobil 71. 8 62.7 General Electric 31. 7 ... earlier chapters to decisions related to fixed asset invest- ments. First, Chapter 10 explains how to measure the cost of the funds used to acquire assets, or the cost o...

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... nition 1. 1 Introduction 1. 2 Marketing Research 1. 2 .1 The need for marketing research 1. 2.2 Marketing research defi ned 1. 3 Scientifi c marketing research process 1. 3 .1 Phase wise marketing research ... References 10 8 10 8 10 8 10 8 10 9 11 2 11 3 11 4 11 5 2009 Student Discounts Student Events Money Saving Advice Happy Days! + + = Please click...

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... addressing research question and objectives a researcher needs to make number of trade-offs with regard to various elements of research design. Research design holds all the parts and phases of the research ... 2.2 Research design and its importance in research The term research design’ is used in variety of ways by researchers. It is referred as a master- plan, bluepr...

Ngày tải lên: 06/07/2014, 05:20

... generalize from a sample of observers to a universe of observers, from a sample of times of measurement to the universe of times of measurement, from a sample of items to the universe of items and so ... +2 +2 +2 +1 +1 +1 Content quality Price News coverage -1 -1 -1 -2 -2 -2 -3 -3 -3 -4 -4 -4 -5 -5 -5 Measurement and scaling By 2020, wind could provide o...

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