Quantitative Models in Marketing Research Chapter 7 docx

... 483). 138 Quantitative models in marketing research standard Linear Regression model y à i ¼ X i  þ" i with " i $ Nð0; 1Þ, where X i contains K þ 1 explanatory variables including an intercept. ... procedure can be found in Puhani (2000). 134 Quantitative models in marketing research donation behavior may be explained by the age and income of the indivi- dual....

Ngày tải lên: 06/07/2014, 05:20

... binomial variable in the previous subsection. In a sense, the resultant quantitative models to be discussed in chapter 5 also quite naturally extend those in chapter 4. Examples in the marketing ... profile categories. 18 Quantitative models in marketing research 2.2.3 An unordered multinomial variable In many real-world situations individual households can choo...

Ngày tải lên: 06/07/2014, 05:20

... multiple-equation models can appear in marketing research. The market share attraction model bears some similarities to the so-called multinomial choice models in chapter 5. Before we turn to these models, ... with Y tÀ1 and X tÀ1 would contain 1 þðK þ1ÞþK ¼ 2ðK þ1Þ parameters because there is only one 38 Quantitative models in marketing research Solving this results...

Ngày tải lên: 06/07/2014, 05:20

... tossing a fair coin. In that case, the probability  of obtaining heads or tails is 0:5. When modeling marketing data concerning, for example, brand choice or the response to a direct mailing, ... diagram of y i against x i , and the OLS regression line of y i on x i and a constant 68 Quantitative models in marketing research value of 5 17. 06, which is significant at the 1% leve...

Ngày tải lên: 06/07/2014, 05:20

... brands; . hhsize and inc denote household size and family income. These variables are not in our genuine data set, and serve for illustrative purposes only. 88 Quantitative models in marketing research have ... is 3,156. 102 Quantitative models in marketing research are estimated using EViews 3.1 (see section 5.A.2 for the EViews code). The model contains three intercept...

Ngày tải lên: 06/07/2014, 05:20

... consider deleting possibly redundant variables. Finally, one may evaluate the models on within-sample or out-of- sample forecasting performance. 128 Quantitative models in marketing research If ... Probit model and equal to 1 3  2 in the Ordered Logit 114 Quantitative models in marketing research In this chapter we extend this mapping mechanism by allowing the lat...

Ngày tải lên: 06/07/2014, 05:20

... k 12345 678 910 10 10% 5% 1% 3.29 4.96 10.04 2.92 4.10 7. 56 2 .73 3 .71 6.55 2.61 3.48 5.99 2.52 3.33 5.64 2.46 3.22 5.39 2.41 3.14 5.20 2.38 3. 07 5.06 2.35 3.02 4.94 2.32 2.98 4.85 20 10% 5% 1% 2. 97 4.35 8.10 2.59 3.49 5.85 2.38 3.10 4.94 2.25 2. 87 4.43 2.16 2 .71 4.10 2.09 2.60 3. 87 2.04 2.51 3 .70 2.00 2.45 3.56 1.96 2.39 3.46 1.94 2.35 3. 37 30 10% 5% 1% 2.88 4. 17 7.56 2....

Ngày tải lên: 06/07/2014, 05:20

... of capturing and storing water. Harvesting of rainwater should contribute to meeting the future water requirements sustainability in India. But the increase in the corresponding demand in the energy ... for rainwater harvesting could perhaps provide a lasting relief against droughts in many States of India. Community-based rainwater harvesting in India - the paradigm of the past - h...

Ngày tải lên: 18/06/2014, 19:20

... Marketing Research 93 7. Data preparation and preliminary data analysis 7. 1 Chapter summary After developing an appropriate questionnaire and pilot testing the same, researchers ... if not trained properly, they might not conduct the interviews in the correct manner. Researchers have prepared guidelines for fieldworkers in asking questions. The guidelines 72 include: a. ....

Ngày tải lên: 06/07/2014, 05:20

... S S ,NH 4 + ,NO 3 - )involvedinthebiologicalreactions. Equation7.18isobtainedfromamassbalanceofsubstance i for a slice of granule in the mth size fraction: 53 671 _C0 07. indd 126 10/29/ 07 7:18:35 AM © ... m –2 ,about40%oftheinputsubstrateisconsumed throughthemaintenancemetabolism,whileonly10%ofinputsubstrategoesintothe maintenanceatthehighestsubstratesurfaceloading(24gCODm –2 ). In fa...

Ngày tải lên: 18/06/2014, 16:20