... within a target market. The California 5 A Day Campaign, which was the model for the national 5 A Day program, 50 employs social marketing to increase Californians’ consumption of fruit ... Guide to Community Preventive Services, published by the Centers for Disease Control and Prevention (CDC) at www.thecommunityguide.org. Contents This monograph consists of three parts. For ... supermarket point-of-purchase interventions, industry promotional support, media outreach, and community programs. 51 Several features of this program have been well-received. 52 First, it...