Basic Marketing: A Global−Managerial Approach Chapter 15 doc

... provide a competitive advantage Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/e 15. Personal Selling Text © The McGraw−Hill Companies, 2002 Personal Selling 433 Marketing and ... Personal Selling Expenses and Sales Volume — for Three Basic Personal Selling Compensation Alternatives Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach...

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... broad product- markets is disaggregating Market grid is a visual aid to market segmentation Segmenting is an aggregating process Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, ... in a Market—Those with Similar Positions Can Be Aggregated into Potential Target Markets How far should the aggregating go? Perreault−McCarthy: Basic Marketing: A Global−Manag...

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... E. Yemen Syria Iraq Iran Oman Saudi Arabia Afghanistan Pakistan India Kazakhstan Turkmenistan Uzbekistan Burma Thailand Cambodia Nepal Bhutan China Vietnam Macau Hong Kong Sri Lanka Laos Bangladesh Malaysia Papua New ... Factbook (www.odci.gov/cia/publications/factbook) and compare the profile data for Canada and Australia. How are they similar and how are they different? Perreault−McCarthy:...

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... devices. 18 Syndicated research shares data collection costs SPSS and StatSoft are statistical packages that make it easy to summarize and graph marketing research data. Perreault−McCarthy: Basic Marketing: A ... lower cost than the old-fashioned way. Of course, as always, the manager needs to be certain that the sample used is representative. Perreault−McCarthy: Basic Marketing: A...

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... for developing and implementing product-related plans—especially when a company has many products. 34 Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/e 10. Product Management and ... compare the cost advantages and limitations of a new product with those currently being used. And Step 3: Idea evaluation Perreault−McCarthy: Basic Marketing: A Global−M...

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... survive. Specialization permitted trade — and middlemen met the need Marketing’s Role Has Changed a Lot Over the Years Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/e 2. Marketing’s ... whole company. So we will use strategy planning and marketing strategy planning to mean the same thing. 10 Perreault−McCarthy: Basic Marketing: A Global−Managerial A...

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... toward the same objectives Top-management myopia may straitjacket marketing Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/e 4. Evaluating Opportunities in the Changing ... nationalism and cultural differences. Consumerism is here — and basic Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/e 4. Evaluating Opportunities in the...

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... improve consumer attitudes toward this feature and toward the whole product. Grid of evaluative criteria helps Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/e 6. Behavior Dimensions ... real decision maker in family purchases? Family considerations may overwhelm personal ones Social class affects attitudes, values, and buying Perreault−McCarthy: Basic Mar...

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... help a marketing manager fine-tune a marketing strategy. Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/e 7. Business and Organizational Customers and Their Buying Behavior Text © ... because it wants to earn a profit by making and selling Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/e 7. Business and Organizational Cus...

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... mix In a competitive market, a product warranty or a service guarantee can be a very important part of the marketing mix. Warranty Policies Are a Part of Strategy Planning Perreault−McCarthy: Basic ... products are usually offered in plain packages at lower prices. They are quite common in less-developed nations. 18 Generic “brands” Perreault−McCarthy: Basic Marketing: A Gl...

Ngày tải lên: 01/07/2014, 20:20