marketing manager course - chapter 04

... made McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. Implementing Organizational Change Top-down Change Change Agents Bottom-up Change McGraw-Hill © 2 004 The McGraw-Hill Companies, ... activities McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. Core Values Expressed Values Visible Culture Levels of Corporate Culture McGraw-Hill © 2 004...

Ngày tải lên: 01/07/2014, 05:59

... medium-sized firm of 10 0- 499 employees; or z A large firm with 500 or more employees. McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 2 004 The McGraw-Hill ... to long- term success McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. Alternative Forms of Entrepreneurship Intrapreneurship Spin-Offs Franchises McGraw-Hill ©...

Ngày tải lên: 15/10/2013, 23:13

... President Sales and Marketing Vice President Sales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2 004 The McGraw-Hill Companies, ... Structure President President Software Division Software Division Consulting Source Division Consulting Source Division Computer Division Computer Division Prod...

Ngày tải lên: 18/10/2013, 11:15

... Training Training Cross Cross - - functional functional Training Training McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. Career Development z Long-term effort in which the ... unionism z Job-based unionism z Collective bargaining z Voluntary contracts z Adversarial relationships McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. 10 C...

Ngày tải lên: 18/10/2013, 11:15

... skills team skills McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. 11 Chapter Managing Employee Diversity Managing Employee Diversity McGraw-Hill © 2 004 The McGraw-Hill Companies, ... Affirm a tive Action Affirm a tive Action McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights...

Ngày tải lên: 22/10/2013, 09:15

... measurable McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. Applications of Management Perspectives — For the Manager z Effective ... instrumentalities and valences. McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. 12 Chapter Motivation Motivation McGraw-Hill © 2 0...

Ngày tải lên: 22/10/2013, 09:15

... Power I I Good Good High High Strong Strong II II Good Good High High Weak Weak III III Good Good Low Low Strong Strong IV IV Good Good High High Weak Weak V V Poor Poor High High Strong Strong VI VI Poor Poor High High Weak Weak VII VII Poor Poor Low Low Strong Strong VIII VIII Poor Poor Low Low Weak Weak Good Good Poor Poor Performance Performance Relationship Relationship - - Oriente...

Ngày tải lên: 26/10/2013, 16:15

... skills ¾ Interpersonal skills McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. 14 Chapter Managing Teams Managing Teams McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights ... GroupCharacteristic McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. The Benefits of Teams C osts and Productivity Quality Improvements Speed Innovation...

Ngày tải lên: 26/10/2013, 16:15

... customer feedback. McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. 15 Chapter Managing Communication Managing Communication McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. ... z Are an invaluable skill for managers McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. Managing Organizational Communications Face-to-Face Communication Writ...

Ngày tải lên: 04/11/2013, 10:15

... approach. McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, ... Scorecard Outcomes Focus Process Formal Informal Type McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc. All rights reserved. Types of Financial Controls Budgetary Control Financial...

Ngày tải lên: 04/11/2013, 19:15