technical competencies marketing manager

Ngày tải lên: 23/01/2013, 11:07

Ngày tải lên: 15/08/2013, 09:43

Ngày tải lên: 19/08/2013, 13:17

... started by founding teams of two or more people. z Teams can bring more ideas, creativity, and competencies to a new venture. z Entrepreneurs in teams must learn how to share power and authority...

Ngày tải lên: 15/10/2013, 23:13

... President Manufacturing Vice President Sales and Marketing Vice President Sales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2004 ... Structure President President Software Division Software Division Consulting Source Division Consulting Source Division Computer Division Computer Division Production Production Marketing Marketing Finance Finance Production Production Production Production Marketing Marketing Marketing Marketing Finance Finance Finance Finance McGraw-Hill ... ¾ the right to provide advice, recommend, and counsel line managers and others in the organization ¾ staff managers direct line managers McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All...

Ngày tải lên: 18/10/2013, 11:15

... essential for all issues is essential for all managers. managers. The hum an resource staff The hum an resource staff supports managers in supports managers in carrying out HR carrying out ... employees. ¾ Constructive feedback to employees in order to capitalize on strengths and reduce weaknesses. ¾ Help managers decide who should be paid more based on contribution. McGraw-Hill © 2004 The McGraw-Hill ... Applications of Management Perspectives — For the Manager z Most management problems are a result of poor human resource practices. z Indicators...

Ngày tải lên: 18/10/2013, 11:15

... management and placed in positions of responsibility. z Even those who are not interested in managerial roles will benefit from relating well to people of diverse backgrounds; support from ... McGraw-Hill Companies, Inc. All rights reserved. Applications of Management Perspectives — For the Manager z Effective management of diversity can provide the organization with a powerful competitive...

Ngày tải lên: 22/10/2013, 09:15

... Products Industrial Products Industrial Products Development Development Research Research Marketing Marketing Customer Customer Service Service Sales Sales Production Production Objectives Objectives McGraw-Hill ... Companies, Inc. All rights reserved. Applications of Management Perspectives — For the Manager z Effective managers understand the factors that influence motivation and use them as levers to energize ... them. z Long-term effectiveness requires managers to considers the needs and perceptions of workers as well as characteristics of the work environment. z Managers should be able to apply the motivation...

Ngày tải lên: 22/10/2013, 09:15

... McGraw-Hill Companies, Inc. All rights reserved. Applications of Management Perspectives — For the Manager z Managers should identify the theories that best fit them and their situations: ¾ Some situations ... reserved. 13 Chapter Leadership Leadership McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. The Managerial Grid Concern for Production Concern for Production 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 Concern...

Ngày tải lên: 26/10/2013, 16:15

... make many decisions that traditionally have been made by supervisors or managers. z Members need a variety of skills: ¾ Technical skills ¾ Management skills ¾ Interpersonal Skills McGraw-Hill ... McGraw-Hill Companies, Inc. All rights reserved. Applications of Management Perspectives — For the Manager z When determining how many people should be on a team, the best rule of thumb is to keep ... work on a team, it is important to select the right mix of people with complementary skills. ¾ Technical skills ¾ Administrative skills ¾ Interpersonal skills McGraw-Hill © 2004 The McGraw-Hill...

Ngày tải lên: 26/10/2013, 16:15

... nonverbal indicators, like eye contact, tone of voice, or touch z Are an invaluable skill for managers McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Managing Organizational ... McGraw-Hill Companies, Inc. All rights reserved. Applications of Management Perspectives — For the Manager z Use your listening skills when dealing with an employee who has an issue that is emotional...

Ngày tải lên: 04/11/2013, 10:15

... Business — For the Manager z Control over the actions and outcomes in the workplace is a central management responsibility. z Measurement is a key component of effective control. z Managers go beyond ... McGraw-Hill Companies, Inc. All rights reserved. Control Approaches Model Subjective Control Clan Control Marketing Control Financial Controls Operations Management Bureaucratic Control Balanced Scorecard Outcomes Focus Process Formal Informal Type McGraw-Hill ... measurement to take corrective action, which is part and parcel of an effective control system. z As a manager, it is important to understand the control systems used in an organization as well as whether...

Ngày tải lên: 04/11/2013, 19:15

... Business — For the Manager z Quality-centered management of operations is the key to remaining competitive and can lead to the survival of the organization. z Effective managers understand ... reserved.McGraw-Hill Applications: Management is Everyone’s Business — For Managing Teams z Team members need the technical skills involved in measurement and evaluation. z Team members also need interpersonal ... improvement in productivity a strategic objective of the firm. z Top management must also be sure that managers from different areas of the firm work together to increase efficiency. z A more efficient...

Ngày tải lên: 04/11/2013, 19:15

... reserved. Applications: Management is Everyone’s Business — For the Manager z Beware of outsourcing IT - in many cases, it results in dissatisfaction. z Managers should analyze very carefully the pros and ... Management z Analytical Skills—Managers need to be able to gather, synthesize, and compare data about their firms and about the options available to them. z Organizational Skills—Managers need to be able ... Systems z Management information system (MIS): an information system that provides information to managers to use in making decisions. z Types of MIS used by businesses: ¾ Information reporting...

Ngày tải lên: 09/12/2013, 15:15

... tiếp thị/sản phẩm 280đ/100gr TÓM LƯC NGÂN SÁCH The output of the marketing planning process Strategic marketing plan contents Marketing theory (Structures, frameworks, models) Mission statement Financial ... lợi thế cạnh tranh. 7. Marketing Objectives_ Xác lập mục tiêu tiếp thị. 8. Marketing Strategy _ Chiến lược tiếp thị. 9. Brand positioning strategy_ Định vị thương hiệu. 10. Marketing mix strategy_ ... analysis Key success factors matrix Market research Market segmentation studies Market overview Marketing Strategies Marketing Objectives Opportunities Threats Portfolio summary Assumptions Resource Requirements Strengths Weaknesses Issues...

Ngày tải lên: 15/01/2014, 15:59

... Integrated Marketing Communication (IMC) A management concept that is designed to make all aspects of marketing communication (e.g., advertising, sales promotion, public relations, and direct marketing) ... definition distinguishes advertising from other forms of marketing communication, such as Sales Promotion, Public Relations, and Direct Marketing. Cutting A film editing technique that creates ... through retailers. Direct mail Marketing communications delivered directly to a prospective purchaser via the U.S. Postal Service or a private delivery company. Direct marketing Sending a promotional...

Ngày tải lên: 15/01/2014, 15:59

... những người lên án marketing là “những người làm marketing tạo ra nhu cầu” hay “những người làm marketing dụ dỗ mọi người mua những thứ mà họ không mong muốn”. Những người làm marketing không ... tình báo Marketing, nghiên cứu Marketing và phân tích hỗ trợ quyết định Marketing. Bây giờ ta sẽ mô tả từng hệ thống con chủ yếu trong MIS của công ty. Hình 2.1: Hệ thống thông tin Marketing ... một nề nếp marketing bắt rễ sâu vào tất cả các bộ phận và chi nhánh của mình. Hầu hết các công ty đều chưa đạt tới trình độ hoàn toàn thành thục về marketing. Họ nghĩ là họ có làm marketing...

Ngày tải lên: 03/06/2014, 20:19

Ngày tải lên: 28/06/2014, 22:52

Ngày tải lên: 01/07/2014, 04:45

Ngày tải lên: 01/07/2014, 05:08