... systematically defined the processes of NGPcreation and the roles of the various participants. The CEO framed the challenge. The executive team selected the CGO, created the unit, established the mission, ... shift inperspective. The key is in the orientation of the role. Whileother jobs are primarily defined in relation to the work tobe done and the structure of the organization ,the COO’srole is defined ... Some-times, the COO is expected to make the CEO more effec-tive or more complete. Often, the plan is for the COO ulti-mately to fill the CEO’s shoes. But in all of theseconstructions, the CEO is the...