G F Brown Advertising for Results Legal notice Advertising ppt

... to fit it all in. Advertising for Results Chapter 3. Strategy 44 For example—you’re advertising gum You’re about to launch a campaign for a new sugarless chewing gum. Your budget ... kinds of things that otherwise might never occur to you. Advertising for Results 3 For my wife. Advertising for Results Chapter 3...

Ngày tải lên: 28/06/2014, 12:20

... Advertising for Results Chapter 3. Strategy 41 Address groups when it’s meaningful For example, declare this: “Attention handball players!” By flagging down people from this ... “We’re going to start manufacturing togas for business people, and if they don’t sell I’m blaming you.” If you simply go along with Misreed, you’re only putting off a bad situation 10 months from...

Ngày tải lên: 28/06/2014, 12:20

... Advertising for Results Chapter 3. Strategy 52 Before we launch into this, note that it takes effort to get results from insecurity, worry, and guilt. The copywriter walks a fine ... looking for it.] In short: The prospect might have a rotten job, and he would enjoy identifying himself with the mythologicals. (New word.) Advertising for Results Chapter 1. Ga...

Ngày tải lên: 24/03/2014, 02:20

... SOCIAL MEDIA ADVERTISING FOR B2B SOCIAL MEDIA ADVERTISING FOR B2B Driving Sales through Advertising on Facebook and LinkedIn Driving Sales through Advertising on Facebook and LinkedIn 866.497.5505 ... turn off under-performing campaigns. 6 Focus on the right metrics. Your metrics will be a natural extension of your campaign goals and objectives. To gauge the impact of your soc...

Ngày tải lên: 05/01/2014, 15:24

... Photography q Poetry Buying Goods 8/10 E. Form 8E: Contract for Manufacture of Goods 8/12 F. Form 8F: Equipment Rental Contract 8/14 G. Form 8G: Storage Contract 8/16 H. Form 8H: Consignment Contract ... If you’re forming a corporation, this book Building 6/10 C. Form 6C: Net Lease for Part of Building 6/13 D. Form 6D: Sublease 6/17 E. Form 6E: Landlord’s Consent to Sublease 6/23...

Ngày tải lên: 05/03/2014, 20:20

... 132 Understanding the Coaching Field 17 • Avoid using coaching for performance issues. Building a coaching program from initial performance problem assignments sets a negative tone within the organization. ... life after coaching—what happens when assignments end, and the types of on-going arrangements. And finally, Chapter 12 highlights the newer forms of coaching, summarizes industry tren...

Ngày tải lên: 17/03/2014, 17:20

... sites for one of three reasons — to offer information; to offer some form of interactivity, such as e-mail or customer support; or to offer a full-blown online store. Visit the sites of your ... Each page of content should contain a single conceptual nugget of information. Not six nuggets — one. Clearly, some exceptions to this guideline exist, but on the whole, a single page of information...

Ngày tải lên: 25/03/2014, 14:28

... Analyzing Results for Long-Term Gains 109 Part III: Doing the Advertising Part of Local Online Advertising 129 Chapter 7: Demystifying Search Engine Marketing 131 Chapter 8: Getting Web Traf c for ... PM www.it-ebooks.info Local Online Advertising For Dummies xii Driving Direct Navigation Traf c 34 Going viral with blogs 35 Using social networks 35 Using other free media veh...

Ngày tải lên: 28/04/2014, 16:21

... .119 Choosing a Landing Page 119 Opting for an internal Facebook landing page 122 Opting for an external Web site landing page 124 Creating a Separate Tab for Your Campaign 127 Using FBML to create ... one of the greatest strengths of Facebook adver- tising — a series of targeting filters that allow you to set extremely specific guidelines and take advantage of the copious amounts of i...

Ngày tải lên: 31/05/2014, 00:00

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Ngày tải lên: 12/06/2014, 16:25