B2B Brand Management 7 ppt

... 121 Chapman, C. (19 97) . Project risk analysis and management – PRAM the generic process, International Journal of Project Management, Vol. 15, No. 5, (October 19 97) , pp. 273 - 281 Charette, R. ... Project Management, Vol. 4, No. 4, pp. 211-216 Project Management Institute, Inc., (2008) A Guide to the Project Management Body of Knowledge: PMBOK guide – Fourth edition, Project...

Ngày tải lên: 19/06/2014, 19:20

... 2008, pp. 2 47- 277 . [ZJ00] H. Zhu, L., Jin, ``Scenario Analysis in an Automated Tool for Requirements Engineering'', Journal of Requirements Engineering, 5 (1), 2-22, 2000. Management ... Proceedings of the 31st International Symposium on Mathematical Foundations of Computer Science, pp. 71 7 72 8, Vol. 4162, Lecture Notes in Computer Science, Springer-Verlag, August/Sept...

Ngày tải lên: 20/06/2014, 06:20

... Knowledge Management Systems, Vol. 37, No. 3, (Fall 20 07) 314-330, ISSN: 0305- 572 8 Merriam, S. B. (2001). Qualitative Research and Case Study Applications in Education, Jossey- Bass, ISBN: 078 7910090, ... (Eds.), 372 -392, Blackwell Publishing Ltd., ISBN: 978 -0-631-22 672 -7, Malden, MA Walsh, J. A. & Dewar, R. D. (19 87) . Formalization and the organizational life cycle. Journ...

Ngày tải lên: 20/06/2014, 11:20

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Ngày tải lên: 21/06/2014, 02:20

... arrange the purchase terms. 16 To Brand or Not to Brand Time Company Success Branding Dimensions B2B Branding Decision Acceleration Through Branding Success Stories Branding Pitfalls Future Perspective ... Global Brands,” Business Week (6 August 2001). 13 Mia Pandey, “Is Branding Relevant to B2B? ,” brandchannel.com ( 27 Janu- ary 2003). 14 Michael Dunn, Scott M. Davis, “Cr...

Ngày tải lên: 21/06/2014, 03:20

... well-defined brand portfolio strategy. 200 Acceleration Through Branding Summary x The brand building process consists of brand planning, brand analysis, brand strategy, brand building, and brand ... communicates one brand promise in B2C and B2B in several businesses.” Samsung Leveraging the brand from B2C to B2B “How to successfully leverage B2C brand strength t...

Ngày tải lên: 21/06/2014, 03:20

... th ự c ñị a 1 ATTACHMENT 7 Ministry of Agriculture & Rural Development CARD Project 0 17/ 06VIE - Sustainable community-based forest development and management in some high-poverty ... Tuyen F “ 35 Duong Van Thao M TUAF 36 Nguyen Thi Hoa F TUAF 37 Tran Thi Thu Ha F TUAF 38 Khongsak Pinyopusarerk M CSIRO 7 Appendix 1 Participants at Training in Sustainabl...

Ngày tải lên: 21/06/2014, 04:20

... 3.2 Qiujiang 6.4 37. 8 1.6 Yangpugang 4.3 11 .7 1.9 Hongkougang 2.0 17. 5 2.5 Yunzaobang 38.0 92.0 5.0 Damaogang 17. 3 176 .0 6.5 Xietang 23.2 170 .0 6.0 Yuanxiejing 16.5 178 .0 7. 8 Taipuhe 16.5 ... 1.00 0.35 Reduced to 6-2 .7 times Dissolved oxygen (mg l -1 ) 2 .70 4.69 4 .72 5.00 Increased to 1.9-1.1 times Phenol (mg l -1 ) 0.0 07 0.004 0.004 0.001 Reduced to 7- 4 times C...

Ngày tải lên: 21/06/2014, 09:20

... commodities into marketing brands. Tata Steel started to brand their products in 2000. Meanwhile it introduced various brands like the product brands Tata Steelium (the world’s first branded Cold Rolled ... of brands in various B2B markets. They examined the inherent brand functions with respect to their importance and relevance in a B2B environ- ment. They revealed that the most...

Ngày tải lên: 21/06/2014, 12:20