Leander Kahney''''''''s Inside Steve''''''''s Brain 1 pdf
Leander Kahney''''s Inside Steve''''s Brain_2 pot
... this one,” Jobs told the group.
“See what you can do.”
Times.
5
John Sculley, Apple’s CEO from 19 83 to 19 93, said
Jobs concentrated as much on what was left out as on the
stuff that was included. ... Kawasaki said. “Market
research for Steve Jobs is the right hemisphere talks to the
left hemisphere.”
11
Lessons from Steve
• Be a despot. Someone’s got to make the call. Jobs
is Apple’s on...
Leander Kahney''''s Inside Steve''''s Brain_3 doc
... must-
have for every business. Sales of the Apple II went from
$770,000 in 19 77 to $7.9 million in 19 78—and then $49
million in 19 79—making the Apple II the fastest-selling
personal computer of its ... Sony designing TVs. In 19 83,
Esslinger emigrated to California and set up his own
studio, Frog Design, Inc., providing exclusive services to
Apple for an unprecedented $10 0,000 a month...
Leander Kahney''''s Inside Steve''''s Brain_4 pptx
... more of a craft activity
than a mass-production one. But I think that’s very
important.”
31
Even the insides of the machines are carefully pored
over. At an exhibit at the Design Museum, Ive ... billion. In 19 95, Pixar released Toy Story, the first
feature-length, computer-animated movie, which went on to
become the highest grossing film of the year and won an
Oscar. Every year since 19...
Leander Kahney''''s Inside Steve''''s Brain_5 doc
... marketing to grow Apple.
When he took over in April 19 83, Apple had $1 billion in
revenues. It was a $10 billion company when he left a
decade later.
In 19 83, Apple was one of America’s fastest growing
companies, ... the agency to create a campaign that would “refocus”
Apple.
is never fun,” Jobs said in a 19 95 interview.
11
Small Is Beautiful
Jobs likes to work in small teams. He did...
Leander Kahney''''s Inside Steve''''s Brain_6 pdf
... about
$13 0 million before taxes. According to regulatory filings
with the Securities and Exchange Commission, Johnson
exercised the options at about $24, and immediately sold
them for about $18 5 ... options,
which have become very valuable as Apple’s stock has
surged a split-adjusted 1, 250 percent since Jobs returned
as CEO in 19 97, according to Business Week. At Apple,
there are few c...
Leander Kahney''''s Inside Steve''''s Brain_8 ppt
... gravitational force that pulls it all
together.”
11
Jobs notes that before he returned, Apple had lost its
product-oriented culture. In the late 19 80s and early 19 90s,
there was great technology being ... It went from $480
million in revenues in 19 83 to $13 .7 billion in 2000 and
because it takes time to implement. So you have to
intercept a moving train.”
16
Jobs cited USB as an ex...
Leander Kahney''''s Inside Steve''''s Brain_9 docx
... lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meetings, with lots of people, lots of ideas. It’s a team
approach.”
1
Revisiting ... had no jukebox software for managing
collections of digital music.
In January 20 01, Apple announced a loss of $19 5 million
thanks to a general economic downturn and a sharp
decline in sa...
Leander Kahney''''s Inside Steve''''s Brain_10 pot
... one was aware that it was already one of
their trademarks.
On October 23, 20 01, about five weeks after the events
of 9 /11 , Jobs introduced the finished product at a special
event at Apple’s HQ. ... I
thought ‘20 01, ’ ” said Chieco. “ ‘Open the pod bay door,
Hal!’ ”
Then it was just a matter of adding the “i” prefix, like the
iMac. When Apple first started using the prefix in 19 99 with
t...
Leander Kahney''''s Inside Steve''''s Brain_11 doc
... 200.
10 Ibid., p. 19 8.
11 Apple’s World Wide Developers Conference, May 11 ,
19 98.
12 Don Norman, personal interview, October 2006.
13 Deutschman, The Second Coming of Steve Jobs, p.
256.
14 Jim ... Burrows,
Business Week, Oct. 12 , 2004.
(www.businessweek.com/bwdaily/dnflash/oct2004/nf200 410 12_4 018 _db083.htm)
11 Ibid.
12 Ibid.
13 “Global Innovation 10 00,” Booz Allen Hamil...
Leander Kahney''''s Inside Steve''''s Brain_1 pdf
... pretty depressed afterwards.”
“You’re a Bunch of Idiots”
Times.
5
John Sculley, Apple’s CEO from 19 83 to 19 93, said
Jobs concentrated as much on what was left out as on the
stuff that was included. ... Kawasaki said. “Market
research for Steve Jobs is the right hemisphere talks to the
left hemisphere.”
11
Lessons from Steve
• Be a despot. Someone’s got to make the call. Jobs
is Apple’s...