“The Bagwan Marketing insights from every manager needs to know 1 pptx
“The Bagwan Marketing insights from every manager needs to know_1 pptx
... technology to learning more about each customer and being able to respond to them one -to- one. Others don’t see it as a technology issue but rather a humane issue: 34 Marketing Insights from A to Z ustomer ... competitors. Some customers are profitable but tough. They can be a bless- ing. If you can figure out how to satisfy your toughest customers, it will be easy to satisfy...
Ngày tải lên: 22/06/2014, 02:20
“The Bagwan Marketing insights from every manager needs to know_3 pot
... stock three times a day in re- sponse to orders from individual store managers of what they expect to sell in the next few hours. 7-Eleven not only trains its store operators to capture customer ... Failure to adapt the product and/or marketing mix. • Failure to offer adequate service. • Failure to find good strategic partners. 90 Marketing Insights from A to Z • A busi...
Ngày tải lên: 22/06/2014, 02:20
“The Bagwan Marketing insights from every manager needs to know_5 potx
... Marketing Insights from A to Z Goals and Performance Measures • Percentage of new customers to average number of cus- tomers. • Percentage of lost customers to average number of cus- tomers. • ... these changes and maintain marketing practices that have lost their edge. The marketing practices of many companies to- day are obsolete. 12 2 Marketing Insights from A to...
Ngày tải lên: 22/06/2014, 02:20
“The Bagwan Marketing insights from every manager needs to know_6 pot
... that salespeople know who to call on and who not to call on. • Marketing describes the buying influences and rationales used by key customer decision makers. 15 8 Marketing Insights from A to Z consultant told ... the well-known story of the Stanley Works in which a 16 4 Marketing Insights from A to Z manufacturer’s heels—a nuisance, yes, but only a minor irri- tant;...
Ngày tải lên: 22/06/2014, 02:20
“The Bagwan Marketing insights from every manager needs to know_7 pot
... be able to tell the good guys from the bad guys and no longer have to rely on advertising. 18 6 Marketing Insights from A to Z The contraceptive pill, for example, was a factor leading to smaller families, ... customers before they venture in an endless race to find new customers. Companies must move from transaction marketing to relationship marketing. • From purs...
Ngày tải lên: 22/06/2014, 02:20
Marketing insights from a to z 80 concepts every manager needs to know
... Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-4 71- 26867-4 1. Marketing. I. Title. HF5 415 .K6 312 7 2003 658.8—dc 21 2002 014 903 Printed ... 12 8 Organization 13 0 Outsourcing 13 1 Performance Measurement 13 3 Positioning 13 5 Price 13 8 Products 14 0 Profits 14 2 Public Relations 14 5 Quality...
Ngày tải lên: 15/08/2013, 14:09
Philip kotler marketing insights from a to z 80 concepts every manager needs to know 2003
... Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-4 71- 26867-4 1. Marketing. I. Title. HF5 415 .K6 312 7 2003 658.8—dc 21 2002 014 903 Printed ... 86 International Marketing 87 Internet and E-Business 91 Leadership 94 Loyalty 97 Management 99 Marketing Assets and Resources 10 1 Marketing Department Int...
Ngày tải lên: 13/12/2013, 14:59
Tài liệu Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know ppt
... Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-4 71- 26867-4 1. Marketing. I. Title. HF5 415 .K6 312 7 2003 658.8—dc 21 2002 014 903 Printed ... Relations 14 5 Quality 14 7 Recession Marketing 14 9 Relationship Marketing 15 1 Retailers and Vendors 15 4 Sales Force 15 7 Sales Promotion 16 0 Segment...
Ngày tải lên: 25/12/2013, 05:18
Tài liệu 10 PRINCIPLES EVERY MANAGER NEEDS TO KNOW ABOUT PROJECT MAMAGEMENT doc
... Determine project objectives At least 1 for each team member Frequent reminders of what trying to accomplish 1 10 PRINCIPLES EVERY MANAGER NEEDS TO KNOW ABOUT PROJECT MAMAGEMENT 8 Principle ... twists, and turns will come. You have to enjoy the challenge and feel confident I your ability to stay the ride through to the end. Like the turtle, project managers ma...
Ngày tải lên: 25/02/2014, 01:20
Wiley Marketing Concepts Every Manager Needs to Know_1 doc
... measures including cus- tomer perceived value, customer satisfaction, customer share of wallet, customer retention, and customer advocacy. 14 Marketing Insights from A to Z ... adver- 18 Marketing Insights from A to Z commands. Harley Davidson is a great brand because Harley David- son motorcycle owners rarely switch to another brand. Nor do Apple Macintosh users want to...
Ngày tải lên: 21/06/2014, 13:20