“The Bagwan Marketing insights from every manager needs to know 1 pptx
“The Bagwan Marketing insights from every manager needs to know_1 pptx
... technology to learning more
about each customer and being able to respond to them one -to- one.
Others don’t see it as a technology issue but rather a humane issue:
34 Marketing Insights from A to Z
ustomer ... competitors.
Some customers are profitable but tough. They can be a bless-
ing. If you can figure out how to satisfy your toughest customers, it
will be easy to satisfy...
“The Bagwan Marketing insights from every manager needs to know_3 pot
... stock three times a day in re-
sponse to orders from individual store managers of what they
expect to sell in the next few hours. 7-Eleven not only trains
its store operators to capture customer ... Failure to adapt the product and/or marketing mix.
• Failure to offer adequate service.
• Failure to find good strategic partners.
90 Marketing Insights from A to Z
• A busi...
“The Bagwan Marketing insights from every manager needs to know_5 potx
... Marketing Insights from A to Z
Goals and Performance Measures
• Percentage of new customers to average number of cus-
tomers.
• Percentage of lost customers to average number of cus-
tomers.
• ... these changes and maintain marketing practices that
have lost their edge. The marketing practices of many companies to-
day are obsolete.
12 2 Marketing Insights from A to...
“The Bagwan Marketing insights from every manager needs to know_6 pot
... that
salespeople know who to call on and who not to call on.
• Marketing describes the buying influences and rationales used
by key customer decision makers.
15 8 Marketing Insights from A to Z
consultant told ... the well-known story of the Stanley Works in which a
16 4 Marketing Insights from A to Z
manufacturer’s heels—a nuisance, yes, but only a minor irri-
tant;...
“The Bagwan Marketing insights from every manager needs to know_7 pot
... be able to tell the good guys from the
bad guys and no longer have to rely on advertising.
18 6 Marketing Insights from A to Z
The contraceptive pill, for example, was a factor leading to smaller
families, ... customers before they venture in
an endless race to find new customers. Companies must move
from transaction marketing to relationship marketing.
• From purs...
Marketing insights from a to z 80 concepts every manager needs to know
... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-4 71- 26867-4
1. Marketing. I. Title.
HF5 415 .K6 312 7 2003
658.8—dc 21 2002 014 903
Printed ... 12 8
Organization 13 0
Outsourcing 13 1
Performance Measurement 13 3
Positioning 13 5
Price 13 8
Products 14 0
Profits 14 2
Public Relations 14 5
Quality...
Philip kotler marketing insights from a to z 80 concepts every manager needs to know 2003
... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-4 71- 26867-4
1. Marketing. I. Title.
HF5 415 .K6 312 7 2003
658.8—dc 21 2002 014 903
Printed ... 86
International Marketing 87
Internet and E-Business 91
Leadership 94
Loyalty 97
Management 99
Marketing Assets and Resources 10 1
Marketing Department Int...
Tài liệu Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know ppt
... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-4 71- 26867-4
1. Marketing. I. Title.
HF5 415 .K6 312 7 2003
658.8—dc 21 2002 014 903
Printed ... Relations 14 5
Quality 14 7
Recession Marketing 14 9
Relationship Marketing 15 1
Retailers and Vendors 15 4
Sales Force 15 7
Sales Promotion 16 0
Segment...
Tài liệu 10 PRINCIPLES EVERY MANAGER NEEDS TO KNOW ABOUT PROJECT MAMAGEMENT doc
... Determine project objectives
At least 1 for each team member
Frequent reminders of what trying to
accomplish
1
10 PRINCIPLES
EVERY MANAGER NEEDS TO
KNOW ABOUT
PROJECT MAMAGEMENT
8
Principle ...
twists, and turns will come. You have to
enjoy the challenge and feel confident I your
ability to stay the ride through to the end.
Like the turtle, project managers ma...
Wiley Marketing Concepts Every Manager Needs to Know_1 doc
... measures including cus-
tomer perceived value, customer satisfaction, customer share
of wallet, customer retention, and customer advocacy.
14 Marketing Insights from A to Z
... adver-
18 Marketing Insights from A to Z
commands. Harley Davidson is a great brand because Harley David-
son motorcycle owners rarely switch to another brand. Nor do Apple
Macintosh users want to...