Description Data Mining Techniques For Marketing 12 pdf
John wiley sons data mining techniques for marketing sales_4 pdf
... before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining ... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major data p...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_5 pdf
... scales for each change. In the previous 470643 c05.qxd 3/8/04 11:11 AM Page 127 The Lure of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data ... 470643 c04.qxd 3/8/04 11:10 AM Page 121 Data Mining Applications 121 to assign fitness scores to geographic neighborhoods using data of the type available form the U....
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Description Data Mining Techniques For Marketing_2 pdf
... of real data to use for training sets. Consequently, they spent much time and effort trying to coax the last few drops of information from their impoverished datasets—a problem that data miners ... 201 470643 c06.qxd 3/8/04 11 :12 AM Page 201 470643 c06.qxd 3/8/04 11 :12 AM Page 182 182 Chapter 6 (continued) is pure and so has entropy of 0. As for the right child, the formula f...
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Description Data Mining Techniques For Marketing_6 pdf
... from dedicated or data lines, we assumed that any number that calls information—411 or 555 -121 2 (directory assistance services)—is used for voice communications, and is therefore a voice line ... significant improvement. The Data Cellular telephone data is similar to the call detail data seen in the previous case study for finding fax machines. There is a record for each...
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Description Data Mining Techniques For Marketing_12 pdf
... values for that column. Table 17.1 shows range characteristics for typical types of data used for data mining. Table 17.1 Range Characteristics for Typical Types of Data Used for Data Mining ... Outsourcing Data Mining Companies have varying reasons for considering outsourcing data mining. For some, data mining is only an occasional need and so not wort...
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful ... resolve these issues. Data mining can help make more informed decisions. It can suggest tests to make. Ultimately, though, the business needs What Is Data Mining? Dat...
Ngày tải lên: 07/04/2014, 11:16
John wiley sons data mining techniques for marketing sales_20 pptx
... criteria, decision trees, 177–178 p-values, statistics, 126 Pyle, Dorian Business Modeling and Data Mining, 60 Data Preparation for Data Mining, 75 470643 bindex.qxd 3/8/04 11:08 AM Page 619 C ... Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, 5 for decision support, 13 discusse...
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John wiley sons data mining techniques for marketing sales_2 pptx
... analyzing data on the information. can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts ... of data mining in practice. Figure 2.1 shows the four stages: 1. Identifying the business problem. 2. Mining data to transform the data into actionable information. 3....
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John wiley sons data mining techniques for marketing sales_6 ppt
... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process- ing power. ■■ Data mining assumes dependency ... most recent customers for the challenger, and every- one else for the champion. ■■ Use the customers with telephone numbers for the telemarketing cam- paign; everyone else fo...
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