0

data mining techniques for customer relationship management pdf

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

Tiếp thị - Bán hàng

... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful ... this ideal, but the corporate data warehouse is still the most important source of data for analytic customer relationship management. The Role of Data Mining The data warehouse provides the ... What Is Data Mining? 1 Analytic Customer Relationship Management 2 The Role of Transaction Processing Systems 3 The Role of Data Warehousing 4 The Role of Data Mining 5 The Role of the Customer...
  • 672
  • 1,116
  • 2
John wiley sons data mining techniques for marketing sales_4 pdf

John wiley sons data mining techniques for marketing sales_4 pdf

Quản trị kinh doanh

... before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining ... independent of the data 470643 c04.qxd 3/8/04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some people find data mining techniques interesting ... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major data problems fixed, the data...
  • 34
  • 427
  • 0
John wiley sons data mining techniques for marketing sales_5 pdf

John wiley sons data mining techniques for marketing sales_5 pdf

Quản trị kinh doanh

... channel B customer a figure that is as valuable as the cost-per-response measures often used to rate channels. Data Mining for Customer Relationship Management Customer relationship management ... Page 109 Data Mining Applications 109 Start Tracking Customers before They Become Customers It is a good idea to start recording information about prospects even before they become customers. ... customer data by beginning to track customers from their first response, even before they become customers, and gathering and storing additional information when customers are acquired. Once customers...
  • 34
  • 411
  • 0
Description Data Mining Techniques For Marketing_2 pdf

Description Data Mining Techniques For Marketing_2 pdf

Cao đẳng - Đại học

... of real data to use for training sets. Consequently, they spent much time and effort trying to coax the last few drops of information from their impoverished datasets—a problem that data miners ... Trees as a Data Exploration Tool During the data exploration phase of a data mining project, decision trees are a useful tool for picking the variables that are likely to be important for predict-ing ... binomial formula was posthu-mously published. So there are well-known formulas for determining what it means to have observed E occurrences of some event in N trials. In particular, there is a formula...
  • 34
  • 335
  • 0
Description Data Mining Techniques For Marketing_6 pdf

Description Data Mining Techniques For Marketing_6 pdf

Cao đẳng - Đại học

... significant improvement. The Data Cellular telephone data is similar to the call detail data seen in the previous case study for finding fax machines. There is a record for each call that includes ... Study: Segmenting Cellular Telephone Customers This case study applies link analysis to cellular telephone calls for the purpose of segmenting existing customers for selling new services.1 Analyses ... from dedicated or data lines, we assumed that any number that calls information—411 or 555-1212 (directory assistance services)—is used for voice communications, and is therefore a voice line...
  • 34
  • 338
  • 0
John wiley sons data mining techniques for marketing sales_20 pptx

John wiley sons data mining techniques for marketing sales_20 pptx

Quản trị kinh doanh

... level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data ... 89–90 metadata repository, 484, 491 methodologies data correction, 72–74 data exploration, 64–68 data mining process, 54–55 data selection, 60–64 data transformation, 74–76 data translation, ... dumping data, 594 forced attrition, 118 forecasting EBCF (existing base churn forecast), 469 NSF (new start forecast), 469 survival analysis, 415–416 former customers, customer relationships,...
  • 26
  • 378
  • 0
John wiley sons data mining techniques for marketing sales_2 pptx

John wiley sons data mining techniques for marketing sales_2 pptx

Quản trị kinh doanh

... analyzing data on the information. can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts ... of data mining in practice. Figure 2.1 shows the four stages: 1. Identifying the business problem. 2. Mining data to transform the data into actionable information. 3. Acting on the information. ... for the first time. These parallel database server platforms provide an excellent environ-ment for large-scale data mining. Interest in Customer Relationship Management Is Strong Across a wide...
  • 34
  • 434
  • 0
John wiley sons data mining techniques for marketing sales_6 ppt

John wiley sons data mining techniques for marketing sales_6 ppt

Quản trị kinh doanh

... else for the champion. ■■ Use the 5 percent lowest and 5 percent highest value customers for the challenger, and everyone else for the champion. ■■ Use the 10 percent most recent customers for ... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process-ing power. ■■ Data mining assumes dependency ... 11:11 AM Page 159The Lure of Statistics: Data Mining Using Familiar Tools 159 statisticians use similar techniques to solve similar problems, the data mining approach differs from the standard...
  • 34
  • 393
  • 0
John wiley sons data mining techniques for marketing sales_8 ppt

John wiley sons data mining techniques for marketing sales_8 ppt

Quản trị kinh doanh

... test set to see how well it performs. 7. Apply the model generated by the network to predict outcomes for unknown inputs. Fortunately, data mining software now performs most of these steps auto-matically. ... subset of customers who receive all three offers but are only allowed to respond to one of them. It intends to use this information to build a model for predicting customer affin-ity for each ... and learn from data mimics, in some sense, our own ability to learn from experience. This ability is useful for data mining, and it also makes neural networks an exciting area for research,...
  • 34
  • 402
  • 0
John wiley sons data mining techniques for marketing sales_12 doc

John wiley sons data mining techniques for marketing sales_12 doc

Quản trị kinh doanh

... applied to data. These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 470643 c11.qxd 3/8/04 11:17 AM Page 355Automatic Cluster ... Islands of Simplicity In Chapter 1, where data mining techniques are classified as directed or undi-rected, automatic cluster detection is described as a tool for undirected knowl-edge discovery. ... activity because clusters are sought for some business purpose. In marketing, clusters formed for a business purpose are usually called “segments,” and customer segmen-tation is a popular application...
  • 34
  • 322
  • 0
John wiley sons data mining techniques for marketing sales_13 docx

John wiley sons data mining techniques for marketing sales_13 docx

Quản trị kinh doanh

... censoring. When looking at customer data for hazard calculations, both the tenure and the censoring flag are needed. For the customers in Figure 12.7, Table 12.2 shows this data. It is instructive ... are forced to discontinue their relationships due to unpaid bills? If such a customer were forced to stop on day 100, then that customer did not stop vol-untarily on days 1–99. This information ... cus-tomer databases often contain data on millions of customers and former customers. Much of the statistical background of survival analysis is focused on extracting every last bit of information...
  • 34
  • 292
  • 0

Xem thêm

Tìm thêm: hệ việt nam nhật bản và sức hấp dẫn của tiếng nhật tại việt nam xác định các nguyên tắc biên soạn khảo sát các chuẩn giảng dạy tiếng nhật từ góc độ lí thuyết và thực tiễn khảo sát chương trình đào tạo của các đơn vị đào tạo tại nhật bản khảo sát chương trình đào tạo gắn với các giáo trình cụ thể điều tra đối với đối tượng giảng viên và đối tượng quản lí điều tra với đối tượng sinh viên học tiếng nhật không chuyên ngữ1 khảo sát thực tế giảng dạy tiếng nhật không chuyên ngữ tại việt nam nội dung cụ thể cho từng kĩ năng ở từng cấp độ phát huy những thành tựu công nghệ mới nhất được áp dụng vào công tác dạy và học ngoại ngữ mở máy động cơ lồng sóc mở máy động cơ rôto dây quấn đặc tuyến hiệu suất h fi p2 đặc tuyến mômen quay m fi p2 đặc tuyến tốc độ rôto n fi p2 động cơ điện không đồng bộ một pha thông tin liên lạc và các dịch vụ từ bảng 3 1 ta thấy ngoài hai thành phần chủ yếu và chiếm tỷ lệ cao nhất là tinh bột và cacbonhydrat trong hạt gạo tẻ còn chứa đường cellulose hemicellulose chỉ tiêu chất lượng theo chất lượng phẩm chất sản phẩm khô từ gạo của bộ y tế năm 2008 chỉ tiêu chất lượng 9 tr 25