Description Data Mining Techniques For Marketing 2 pdf
John wiley sons data mining techniques for marketing sales_4 pdf
... TRUE VALUE ESTIMATED VALUE ERROR 127 1 32 -5 78 76 2 120 122 -2 130 129 1 95 91 4 470643 c04.qxd 3/8/04 11:10 AM Page 107 Data Mining Applications 107 before. Segments with the highest scores ... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major data...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_5 pdf
... +3 .2% of 49,873 & 50, 127 Control Group #0 Female Sex Male +3.8% of 25 ,100 +2. 6% of 24 ,773 & 25 ,21 5 & 24 ,9 12 #1 #2 Age Treated Group Age Young Old Young Old +4 .2% ... Group Age Young Old Young Old +4 .2% of 12, 747 & 12, 836 #4 3.4% of 12, 321 1.9% of 12, 4 52 & 12, 379 +3.3% of 12, 353 & 12, 158 & 12, 754 #3 #5 #6...
Ngày tải lên: 21/06/2014, 04:20
Description Data Mining Techniques For Marketing_2 pdf
... allowed to become 100 120 140 160 180 20 0 22 0 24 0 26 0 28 0 300 Proportion of Event in Top Ranks (10%) 320 340 360 380 400 420 440 460 480 500 520 540 560 580 The formula for the adjusted error ... is 100 percent wrong. As the 100 120 140 160 180 20 0 22 0 24 0 26 0 28 0 300 320 340 360 380 400 420 440 460 480 500 520 540 560 580 470643 c06.qxd 3/8/04 11: 12 AM Page 1...
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Description Data Mining Techniques For Marketing_6 pdf
... DURATION 1 353-3658 350-5166 00:00:41 2 353-3068 350-5166 00:00 :23 3 353- 427 1 353-3068 00:00:01 4 353-3108 555- 121 2 00:00: 42 5 353-3108 350-6595 00:01 :22 The Approach Finding fax machines ... 353- 3658 00:00:41 350- 5166 353- 3068 350- 6595 353- 3108 555- 121 2 353- 427 1 00:01 :22 00:00:01 00:00: 42 00:00 :23 Figure 10.8 Five calls link together seven telephon...
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Description Data Mining Techniques For Marketing_12 pdf
... values for that column. Table 17.1 shows range characteristics for typical types of data used for data mining. Table 17.1 Range Characteristics for Typical Types of Data Used for Data Mining ... 3/8/04 11 :29 AM Page 521 Building the Data Mining Environment 521 will be available for analysis. Often the actions themselves are suggested by data mining. As an e...
Ngày tải lên: 21/06/2014, 21:20
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... Real Estate Appraisal 21 3 Neural Networks for Directed Data Mining 21 9 What Is a Neural Net? 22 0 What Is the Unit of a Neural Network? 22 2 Feed-Forward Neural Networks 22 6 TEAMFLY ... Basket Data 28 9 Order Characteristics 29 2 Item Popularity 29 3 Tracking Marketing Interventions 29 3 Clustering Products by Usage 29 4 Association Rules 29 6 Acti...
Ngày tải lên: 07/04/2014, 11:16
John wiley sons data mining techniques for marketing sales_20 pptx
... function, 22 2 AND value, 22 2 automation, 21 3 average member technique, 25 2 bias sampling, 22 7 biological, 21 1 building models, 8 case study, 25 2 25 4 categorical variables, 23 9 24 0 classification, ... function, 22 2 components of, 22 0 22 1 continuous values, features with, 23 5 23 7 coverage of values, 23 2 23 3 data preparation categorical values, 23 9 2...
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John wiley sons data mining techniques for marketing sales_2 pptx
... problem. 2. Mining data to transform the data into actionable information. 3. Acting on the information. 4. Measuring the results. business opportunities Act where analyzing data on the information. ... actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts to complete the learning cyc...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_6 ppt
... 1,319.9 19 .2 660.5 QUEENS 5 ,24 5 .2 1,483.1 11,871.7 1, 021 –103 –918 198.7 7 .2 70.9 RICHMOND 798.9 22 5.9 1,808 .2 –15 51 –36 0.3 11.6 0.7 SUFFOLK 3,133.6 886.0 7,0 92. 4 22 3 156 67 15.8 27 .5 0.6 ... 0.01 1.86 17 .23 % 16.91% 5,000 95,000 46,800 853 ,20 0 5.18% 5,180 94, 820 46, 620 853,380 6 .25 0.34 0.69 0.04 7.33 0.68% 0.60% 5,000 95,000 47,700 8 52, 300 5 .27 % 5 ,27...
Ngày tải lên: 21/06/2014, 04:20
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