Description Data Mining Techniques For Marketing 2 pdf

John wiley sons data mining techniques for marketing sales_4 pdf

... TRUE VALUE ESTIMATED VALUE ERROR 127 1 32 -5 78 76 2 120 122 -2 130 129 1 95 91 4 470643 c04.qxd 3/8/04 11:10 AM Page 107 Data Mining Applications 107 before. Segments with the highest scores ... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major data problems fixed, the data ... called the variance. The estimates in this table have a variance of 10. (-5 2 + 2 2 + -2 2 + 1 2 + 4 2 )/5 = (25 + 4 + 4 + 1 + 16)/5 = 50/5 = 10 The smaller the variance, the more accurate...

John wiley sons data mining techniques for marketing sales_5 pdf

... +3 .2% of 49,873 & 50, 127 Control Group #0 Female Sex Male +3.8% of 25 ,100 +2. 6% of 24 ,773 & 25 ,21 5 & 24 ,9 12 #1 #2 Age Treated Group Age Young Old Young Old +4 .2% ... Group Age Young Old Young Old +4 .2% of 12, 747 & 12, 836 #4 3.4% of 12, 321 1.9% of 12, 4 52 & 12, 379 +3.3% of 12, 353 & 12, 158 & 12, 754 #3 #5 #6 Difference in response Control ... scales for each change. In the previous 470643 c05.qxd 3/8/04 11:11 AM Page 127 The Lure of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data...

Description Data Mining Techniques For Marketing_2 pdf

... allowed to become 100 120 140 160 180 20 0 22 0 24 0 26 0 28 0 300 Proportion of Event in Top Ranks (10%) 320 340 360 380 400 420 440 460 480 500 520 540 560 580 The formula for the adjusted error ... is 100 percent wrong. As the 100 120 140 160 180 20 0 22 0 24 0 26 0 28 0 300 320 340 360 380 400 420 440 460 480 500 520 540 560 580 470643 c06.qxd 3/8/04 11: 12 AM Page 185Decision Trees 185 The ... Trees 20 1470643 c06.qxd 3/8/04 11: 12 AM Page 20 1470643 c06.qxd 3/8/04 11: 12 AM Page 1 82 1 82 Chapter 6 (continued) is pure and so has entropy of 0. As for the right child, the formula for entropy...

Description Data Mining Techniques For Marketing_6 pdf

... DURATION 1 353-3658 350-5166 00:00:41 2 353-3068 350-5166 00:00 :23 3 353- 427 1 353-3068 00:00:01 4 353-3108 555- 121 2 00:00: 42 5 353-3108 350-6595 00:01 :22 The Approach Finding fax machines ... 353-3658 00:00:41 350-5166 353-3068 350-6595 353-3108 555- 121 2 353- 427 1 00:01 :22 00:00:01 00:00: 42 00:00 :23 Figure 10.8 Five calls link together seven telephone numbers. Table ... 900 pizzas or 45%150 + 400 + 20 0 + 100 = 850 pizzas or 42. 5% 20 0 + 300 + 20 0 + 100 = 800 pizzas or 40%400 + 100 = 500 pizzas or 25 %300 + 100 = 400 pizzas or 20 % 20 0 + 100 = 300 pizzas or 15%Support...

Description Data Mining Techniques For Marketing_12 pdf

... values for that column. Table 17.1 shows range characteristics for typical types of data used for data mining. Table 17.1 Range Characteristics for Typical Types of Data Used for Data Mining ... 3/8/04 11 :29 AM Page 521 Building the Data Mining Environment 521 will be available for analysis. Often the actions themselves are suggested by data mining. As an example, data mining at one ... anticipated data volume—and then perhaps a bit more to take into 470643 c16.qxd 3/8/04 11 :29 AM Page 527 Building the Data Mining Environment 527 The Mining Platform The mining platform supports...

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

... Real Estate Appraisal 21 3 Neural Networks for Directed Data Mining 21 9 What Is a Neural Net? 22 0 What Is the Unit of a Neural Network? 22 2 Feed-Forward Neural Networks 22 6 TEAMFLY ... Basket Data 28 9 Order Characteristics 29 2 Item Popularity 29 3 Tracking Marketing Interventions 29 3 Clustering Products by Usage 29 4 Association Rules 29 6 Actionable Rules 29 6 Trivial Rules 29 7 ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful...

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John wiley sons data mining techniques for marketing sales_20 pptx

... function, 22 2 AND value, 22 2 automation, 21 3 average member technique, 25 2 bias sampling, 22 7 biological, 21 1 building models, 8 case study, 25 2 25 4 categorical variables, 23 9 24 0 classification, ... function, 22 2 components of, 22 0 22 1 continuous values, features with, 23 5 23 7 coverage of values, 23 2 23 3 data preparation categorical values, 23 9 24 0 continuous values, 23 5 23 7 decision ... discussed, 21 1 estimation tasks, 10, 21 5 feed-forward back propagation, 22 8 23 2 hidden layer, 22 7 input layer, 22 6 output layer, 22 7 generic algorithms and, 439–440 hidden layers, 22 1, 22 7 historical...

John wiley sons data mining techniques for marketing sales_2 pptx

... problem. 2. Mining data to transform the data into actionable information. 3. Acting on the information. 4. Measuring the results. business opportunities Act where analyzing data on the information. ... actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts to complete the learning cycle. Figure 2. 1 The virtuous ... creation for execution and testing, which in turn generates addi-tional data to rejuvenate the process. In short, the virtuous cycle of data mining. 470643 c 02. qxd 3/8/04 11:09 AM Page 22 22 Chapter...

John wiley sons data mining techniques for marketing sales_6 ppt

... 1,319.9 19 .2 660.5 QUEENS 5 ,24 5 .2 1,483.1 11,871.7 1, 021 –103 –918 198.7 7 .2 70.9 RICHMOND 798.9 22 5.9 1,808 .2 –15 51 –36 0.3 11.6 0.7 SUFFOLK 3,133.6 886.0 7,0 92. 4 22 3 156 67 15.8 27 .5 0.6 ... 0.01 1.86 17 .23 % 16.91% 5,000 95,000 46,800 853 ,20 0 5.18% 5,180 94, 820 46, 620 853,380 6 .25 0.34 0.69 0.04 7.33 0.68% 0.60% 5,000 95,000 47,700 8 52, 300 5 .27 % 5 ,27 0 94,730 47,430 8 52, 570 13.83 ... Calculation for Counties and Channels ExampleTM TM TM EXPECTED DEVIATION CHI-SQUARE COUNTY DM OTHER DM OTHER DM OTHER BRONX 1,850 .2 523 .1 4,187.7 1,3 62 –110 –1 ,25 2 1,0 02. 3 23 .2 374.1 KINGS...

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