Cookbook Modeling Data for Marketing 3 pptx
Cookbook Modeling Data for Marketing_3 pptx
... 132 proc sort data= acqmod.validco; by descending estimate; run; proc univariate data= acqmod.validco noprint; weight smp_wgt; var estimate; output out=preddata sumwgt=sumwgt; run; data ... the robustness of the model or its ability to perform on other prospect data. The code is the same as for the model data decile analysis except for the (where=( splitwgt = .)) opti...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_8 pptx
... SCORE 50.00% 1/1 0.000 480 33 .33 % 2/1 0.6 93 520 26.12% 2. 83/ 1 1.040 540 20.00% 4/1 1 .38 6 560 15.02% 5.66/1 1. 733 580 11.11% 8/1 2.079 600 8.12% 11 .32 /1 2.426 620 5.88% 16/1 2.7 73 640 4. 23% 22.64/1 3. 120 660 3. 03% 32 /1 3. 466 680 2.16% 45.26/1 3. 8 13 700 1.54% 64/1 4.161 720 1.09% 90.74/1 4.508 740 0.78% 128/1 4.846 760 0.55% 180.82/1 5.197 780 0 .39 % 256/1 5.545 8...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_11 pptx
... 239 556 32 .9 239 556 32 .9 C 51 0.0 239 607 32 .9 D 2 135 0 .3 241742 33 .2 E 12 731 1.7 2544 73 34.9 F 30 3 53 4.2 284826 39 .1 G 4 539 7 6.2 33 02 23 45 .3 H 52762 7.2 38 2985 52.5 I 536 32 7.4 436 617 59.9 ... 39 33 801 4.6 2 834 46 38 .9 40 32 400 4.4 31 5846 43. 3 41 28286 3. 9 34 4 132 47.2 42 27794 3. 8 37 1926 51.0...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_1 doc
... model — respond. Figure 4 .3 Analysis of variables not in the model — activate|response. Page 60 Cleaning the Data I now have the complete data set for modeling. The next step is to examine the data for errors, ... distribution of the data. To measure the effect on the spread of the data, I look at a PROC MEANS for the variable before (inc_est2) and after (inc_est3) th...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_4 potx
... * mortal3 + 0 .30 335 * hom_med + 0.00 233 79 * toa_tan + 0.000009 630 8 * toa_cu + 0.040987 * tob_log + 0.118 23 * inq_sqrt + 0.00 031 204 * top_logi - 0.000024588 * top_cu - 3. 41194 ... 22-29 /*home equity*/ childin $ 30 /*presence of child indicator*/ tot_acc 31 -33 /*total credit accounts*/ actopl6 34 -36 /*# accts open in last 6 mos*/ credlin 37 - 43 /*total c...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_5 docx
... INDEX Unknown 75 0.21% 69, 938 1. 23% 17 0–2 10, 135 28.46% 1,071, 136 18.82% 151 3 5 9,090 25. 53% 900,779 15. 83% 161 6–10 9,785 27.48% 1,027,565 18.06% 152 11–20 6, 035 16.95% 1 ,30 8,626 23. 00% 74 21 30 490 1 .38 % 1 ,31 2 ,36 6 23. 06% 6 Total 35 ,610 ... 34 725 2.04% 117,062 2.06% 99 35 39 3, 445 9.67% 38 7,464 6.81% 142 40–44 10,440 29 .32 % 1 ,34 1,725 23. 58% 124...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_9 doc
... CUSTOMERS A 1 55.00% 55.00% 90 ,34 6 49,690 B 2 45.00% 67.08% 170,882 114, 631 C 3 40.00% 73. 68% 38 7,2 23 285 ,30 8 D 4 35 .00% 76.92% 5 53, 001 425 ,34 7 Total 72. 83% 1,201,452 874,976 Table 12 .3 provides some interesting information. The repurchase ... Rate 1. 13 1.81 2. 53 Net Present Value Profit $17 ,33 0,9 73 $33 ,719,271 $37 ,39 4 ,34 7 Cumulative NPV Profit $17 ,33...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_10 pdf
... 1% 0 Range 232 2 136 Q3 - Q1 14 139 8.5 Mode 0 Extremes Lowest Obs Highest Obs 0( 8 539 0) 232 2 136 ( 72 630 ) 0( 8 538 9) 232 2 136 ( 77880) 0( 8 538 1) 232 2 136 ( 778 83) 0( 8 538 0) 232 2 136 ( 8 134 3) 0( 8 537 1) 232 2 136 ( ... Moments N 85404 Sum Wgts 729228 Mean 42. 837 68 Sum 31 238 435 Std Dev 27.21078 Variance 740.4265 Skewness . Kurtosis . USS 1.4014E9 CSS 632 346...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_12 pot
... 30 6 – 30 7 path analysis, 31 0 31 1 predictive modeling and classification analyses, 31 2 preparing Web data, 30 9 31 0 selecting methodology, 31 0 31 6 sequential patterns, 31 1 server logs, 30 7 30 8 sources ... 23 24 Solicitation mail, 31 Sources of data, 27 36 . See also Data sources selecting customer database, 28–29 data warehouse, 31 – 35 external, 36 internal,...
Ngày tải lên: 21/06/2014, 21:20
John wiley sons data mining techniques for marketing sales_20 pptx
... traveling salesman problem, 32 7 32 9 vertices, 32 2 hubs, 33 2 33 4 Kleinberg algorithm, 33 2 33 3 root sets, 33 3 search programs, 33 1 stemming, 33 3 weighted graphs, 32 2, 32 4 linkage graphs, 77 ... (GUI), 535 graphs acyclic, 33 1 cyclic, 33 0 33 1 data as, 33 7 directed, 33 0 edges, 32 2 graph-coloring algorithm, 34 0 34 1 Hamiltonian path, 32 8 linkag...
Ngày tải lên: 21/06/2014, 04:20