Leander Kahney''''''''s Inside Steve''''''''s Brain 11 doc
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot
... Group (USA) Inc.
Copyright © Leander Kahney, 2008
All rights reserved
Library of Congress Cataloging-in-Publication Data
Kahney, Leander.
Inside Steve’s brain / Leander Kahney.
p. cm.
Includes ... division of Pearson Australia Group
Pty Ltd) • Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel
Park, New Delhi - 110 017, India • Penguin Group (NZ), 67 Apollo Drive,
R...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx
... couldn’t figure this
out. If I couldn’t figure this out how could our customers
figure this out?”
11
One engineer I interviewed who worked at Apple in the
mid-1990s remembers seeing a poster-cum-flow-chart
pinned ... a
comeback.
The Clones. Jobs killed the clone business. The move
was highly controversial, even inside the company, but it
instantly allowed Apple to capture the whole Mac ma...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... such as
creating and printing out documents. But in the Internet age,
computers are used for communication and media
consumption as much as they are for printing documents
and editing video. Software ... together into a single System
Preferences box that lived in a new navigation element
called “The Dock.” The Dock is an icon-filled bar that sits at
the bottom of the screen. It is home to com...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... more
guards are stationed at opposing corners of the rectangular
booth, monitoring the sides. Everything inside the curtain is
also wrapped, including the tops of the display stands.
Even the main presentation ... Intel’s chairman, Andy Grove, and asked him about the
is never fun,” Jobs said in a 1995 interview.
11
Small Is Beautiful
Jobs likes to work in small teams. He didn’t want the
o...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc
... 2000s, was ripped for portraying Apple customers as
losers. The campaign, shot by Oscar-winning
documentarian Errol Morris, featured a series of ordinary
people who had recently switched from ... away to the
strains of Strauss played by the San Francisco Symphony.
He insisted the team sign the inside of the Mac’s case, the
way that artists sign their work. When the Mac was finally
finished,...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf
... off his leather shoes and put on the
sneakers. “Steve is a militant vegan,” the source explained.
Inside the company, Jobs is known simply as “Steve” or
"S.J.” Anyone else whose name is Steve ... lifestyle, Jobs argued, but at the very center of it. The
computer was the “digital hub,” the central docking station
for all the digital devices. And by hooking digital devices to
the compute...
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... Windows users.
He hoped it would be an incentive to switch to the Mac.
There was a long, hard debate inside Apple. “There was a
long discussion,” said Jon Rubinstein, former head of
Apple’s hardware ... people. But ultimately,
there needs to be some gravitational force that pulls it all
together.”
11
Jobs notes that before he returned, Apple had lost its
product-oriented culture. In the l...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... what was their best
experience with customer service, anywhere. Most
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meetings, ... Brothers games. And the Mac took off only after
Adobe developed PostScript, a standard language for
documents and printers, which launched the desktop
publishing revolution.
Robbin and compan...
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... to constant crashes, freezes, and reboots. Users
were just as likely to lose hours of work on a document as
they were of successfully printing it. This was as true of
Apple’s computers as it was ... think about it.
After the meeting, Jobs began market testing several
alternative names on people inside and outside the
company whom he trusted. “He was throwing out a whole
lot of names,” said...
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