Leander Kahney''''''''s Inside Steve''''''''s Brain 9 docx
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot
... Cataloging-in-Publication Data
Kahney, Leander.
Inside Steve’s brain / Leander Kahney.
p. cm.
Includes bibliographical references and index.
eISBN : 97 8-1-4406-3257-0
1. Jobs, Steven, 195 5- 2. Apple Computer, ... Computer, Inc.—Management.
3. Computer industry—United States. I. Title.
HD9 696 .2.U62J636 2008
338.761004’ 092 —dc22 20070 492 70
Without limiting the rights under...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx
... could our customers
figure this out?”
11
One engineer I interviewed who worked at Apple in the
mid- 199 0s remembers seeing a poster-cum-flow-chart
pinned to a wall at Apple’s HQ. The poster was titled ... not doing is a PDA, a personal digital assistant, the
successor to the Newton he discontinued in 199 8. Jobs
has admitted he’s done a lot of thinking about a PDA, but
by the time Apple was...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... Times.
5
John Sculley, Apple’s CEO from 198 3 to 199 3, said
Jobs concentrated as much on what was left out as on the
stuff that was included. ... dropdown menus and
dialog boxes can be jettisoned in favor of a few simple
buttons. In the late 199 0s and early 2000s, there was a
steady shift toward single-purpose mini-applications in both
Mac ... Mac OS were still based
on creaky old code, App...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... and
influential campaigns, from the 198 4 TV spot that
introduced the Macintosh, to the iPod silhouette ads
more than 21,000 employees.
On returning to Apple in 199 7, Jobs set about
assembling an ... Johnson
in a 199 4 retrospective. “It turned the Super Bowl from a
football game into advertising’s Super Event of the year
and it ushered in the era of advertising as news.”
16
The “ 198 4” ad...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc
... the bank.
“At Apple we gave all our employees stock options very
early on,” Jobs told Fortune in 199 8. “We were among the
first in Silicon Valley to do that. And when I returned, I took
away most ... companies all
across the tech sector. So important were options that, on
returning to Apple in 199 7, Jobs immediately fought hard to
reprice plunging options to prevent an exodus of staff to
ot...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf
... support.
For example, when Jobs took over in 199 7, Apple was
sitting on more than seventy days’ worth of product
inventory piled up in warehouses. In November 199 7, Jobs
launched an online store linked ... people you have,
how you’re led, and how much you get it.”
—Steve Jobs, in Fortune, November 9, 199 8
On July 3, 2001, Apple put its critically praised Power Mac
G4 Cube on ice. Jobs had...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt
... could find, who
turned out to be Millard “Mickey” Drexler, president and
CEO of The Gap. In May 199 9, Drexler joined Apple’s
board. Drexler’s “expertise in marketing and retail will be a
tremendous ... notes that before he returned, Apple had lost its
product-oriented culture. In the late 198 0s and early 199 0s,
there was great technology being developed in the
company’s labs, but there was...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... Yorker in his early fifties with a
frank, no-bullshit manner and an easy smile.
He joined Apple in 199 7 from NeXT, where he’d been
Jobs’s hardware guy. While at Apple, Rubinstein oversaw a
string ... what was their best
experience with customer service, anywhere. Most
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meet...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx
... matter of adding the “i” prefix, like the
iMac. When Apple first started using the prefix in 199 9 with
the iMac, Apple said the “i” stood for “internet.” But the
prefix is now used across such ... record holder, Sony’s
Walkman, sold 350 million units during its fifteen-year reign
in the 198 0s and early 199 0s.
Perhaps the most important aspect of the iPod’s
success is the total control Jobs...
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