Leander Kahney''''''''s Inside Steve''''''''s Brain 8 ppt
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot
... Cataloging-in-Publication Data
Kahney, Leander.
Inside Steve’s brain / Leander Kahney.
p. cm.
Includes bibliographical references and index.
eISBN : 9 78- 1-4406-3257-0
1. Jobs, Steven, 1955- ... Ltd, Registered Offices:
80 Strand, London WC2R 0RL, England
First published in 20 08 by Portfolio,
a member of Penguin Group (USA) Inc.
Copyright © Leander Kahney, 20 08
All rights...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx
... quarter
of 2007, Apple reported a record profit of $81 8 million,
while Dell, which sells more than five times as many
machines, earned only $2 .8 million in profit. Yes, a big
chunk of Apple’s profit ... Jobs,
who put in long, grueling hours. “I’d never been so tired in
my life,” Jobs told Fortune in 19 98. “I’d come home at
about ten o’clock at night and flop straight into bed, then
haul m...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... Times.
5
John Sculley, Apple’s CEO from 1 983 to 1993, said
Jobs concentrated as much on what was left out as on the
stuff that was included. ... fruitlessly trying to develop a modern version
of the Macintosh operating system. Since its debut in 1 984 ,
the old Mac OS had turned into a bloated, unstable
patchwork of code. It had become a nightmare ... Macromedia.
It worked—eventually. Micros...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... crazy ones.”
The spot began with a tag line taken from another,
discarded ad: “Why 1 984 won’t be like ‘1 984 ’ ”—a
reference to George Orwell’s dystopian novel. It was too
good a line to just throw ... advertising as news.”
16
The “1 984 ” ad is typical of Jobs. It was bold and brash,
and unlike any other commercial of its time. Instead of a
straightforward product presentation, “1 984 ” was...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc
... collection of life’s
losers with which to promote the Macintosh,” wrote
journalist Andrew Orlowski.
28
“The message is a mass of
conflicting signals. Having portrayed the Mac as the
computer for over-achievers, ... to
make this new product,” Jobs wrote in an essay for the
premier issue of Macworld magazine in 1 984 . “We feel this
may be the best thing we’ll ever do with our lives.”
In ret...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf
... Take
the Mac and the Apple II. By the mid-1 980 s, the Apple II
was the PC industry’s most successful computer, with a 17
percent market share in 1 981 . But when the Mac came out
three years later, ... for its design. But
it was not a hit with consumers. It sold poorly. Apple had
hoped for sales of 80 0,000 the first year, but shifted less
than 100,000 units. A year after its introduction,...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt
... attracted at their
height about 80 ,000 conference attendees to a pair of
biannual meets. (These days, more than 80 ,000 people
visit Apple’s stores every morning, and another 80 ,000 in
the afternoon!)
In ... stylish but affordable “casual
basics,” The Gap took off like a rocket. It went from $ 480
million in revenues in 1 983 to $13.7 billion in 2000 and
... competitors from
getting wi...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... what was their best
experience with customer service, anywhere. Most
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meetings, ... familiar iPod-like dial for navigating
lists of phone contacts and calls. Back in 1 983 , the Hewlett-
Packard 983 6 workstation had a keyboard with a similar
wheel for scrolling text.
On the...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx
... think about it.
After the meeting, Jobs began market testing several
alternative names on people inside and outside the
company whom he trusted. “He was throwing out a whole
lot of names,” said ... Apple’s ballooning
revenues. Apple is on track to sell more than 200 million
iPods by the end of 20 08 and 300 million by the close of
2009. Some analysts think the iPod could sell 500 million
u...
