Leander Kahney''''''''s Inside Steve''''''''s Brain 5 doc

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot

... Group (USA) Inc. Copyright © Leander Kahney, 2008All rights reserved Library of Congress Cataloging-in-Publication Data Kahney, Leander. Inside Steve’s brain / Leander Kahney. p. cm. Includes ... disappeared years ago—in 19 85, to be precise—when he was forced out of Apple after afailed power struggle to run the company.Born in San Francisco in February 1 955 to a pair ofunmarried graduate ... Kahney. p. cm. Includes bibliographical references and index.eISBN : 978-1-4406-3 257 -01. Jobs, Steven, 1 955 - 2. Apple Computer, Inc.—Management. 3. Computer industry—United States. I. Title....

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx

... distinguish between the models excepttheir confusing product names—the Perfoma 52 00CD,Perfoma 52 10CD, Perfoma 52 15CD, and Perfoma 52 20CD.“What I found when I got here was a zillion and oneproducts,” ... bare-bones Shuffle to the high-end video iPod and the iPhone, priced at every $50 pricepoint between $100 and $ 350 . But to get there took Appleseveral years—not all at launch.Personal FocusAt ... machine than a $50 0 machine, even if you sellfewer of them. By aiming at the middle and high end of themarket, Apple enjoys some of the best profit margins in thebusiness: about 25 percent. Dell’s...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf

... Simplifying means stripping back. Here isMacBook Pro laptop (as much as $8 75) than Dell makeson a $50 0 system (about $ 25) . This is why Dell boughtAlienware, a boutique gaming machine manufacturer, ... together into a single SystemPreferences box that lived in a new navigation elementcalled “The Dock.” The Dock is an icon-filled bar that sits atthe bottom of the screen. It is home to commonly usedapplications ... spreadsheet, thena text document or a digital photo. The effect was ratherlike jumping from website to website in a single webbrowser window, except here it was between documentsstored on the...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx

... logistics who is widelyconsidered the number two at Apple. When Jobs took sixweeks’ sick leave in 20 05 after his cancer operation, Cooktook over as acting CEO. Ron Johnson, head of retail,manages ... Sculley wrote inhis autobiography, Odyssey. “It’s almost impossible for acompany with sales of $50 million or even $200 million toinvest in the kinds of effective television advertisingcampaigns ... moreguards are stationed at opposing corners of the rectangularbooth, monitoring the sides. Everything inside the curtain isalso wrapped, including the tops of the display stands.Even the main presentation...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc

... Commission, Johnsonexercised the options at about $24, and immediately soldthem for about $1 85 apiece. In 20 05, Johnson made about$22.6 million on stock options, and in 2004, $10 millionaccording ... that they are happy to march inlockstep and zealously enforce the rules. One source, whoChapter 5 Passion: Putting a Ding in the Universe“I want to put a ding in the universe.”—Steve JobsAt ... chief scientist, said Jobs inspired equalmeasures of fear and respect. When Jobs left Apple in19 85, people in the company had very mixed feelingsabout it. “Everybody had been terrorized by Steve...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf

... off his leather shoes and put on thesneakers. “Steve is a militant vegan,” the source explained. Inside the company, Jobs is known simply as “Steve” or"S.J.” Anyone else whose name is Steve ... host of other A-list companies. Itwas the third year in a row that Apple had earned the topspot. 5 Apple has brought to market a steady stream ofinnovations, including three of perhaps the most ... capitalize on its breakthroughs. Apple pioneeredthe graphical desktop, but Microsoft put it on 95 percent ofthe world’s PCs. Apple invented the first PDA, the Newton,but Palm helped turn it...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt

... check out Macs. An early tag line for thestores said, 5 down, 95 to go,” referring to the 5 percentMac market share compared to Microsoft’s 95 percent.Jobs was wary of getting burned in retail, ... operation, when thecompany owned nearly 200 stores employing about 2 ,50 0people, traffic was 250 people a week. That’s right: 250 visitors a week. In April 2004, after several years of spottysales, ... Windows users.He hoped it would be an incentive to switch to the Mac.There was a long, hard debate inside Apple. “There was along discussion,” said Jon Rubinstein, former head ofApple’s hardware...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot

... what was their bestexperience with customer service, anywhere. Mosta lot of brainstorming sessions,” explained one insider.“Products at Apple happen very organically. There [are] lotsof meetings, ... they’d just developed. The drive was just 1.8inches in diameter—considerably smaller than the 2 .5- inchFujitsu drive used in competing players—but Toshiba didn’thave any ideas what it might be ... matter. “The products stank,” GregJoswiak, vice president of iPod product marketing, toldNewsweek. 5 Digital music players were either big and clunky or smalland useless. Most were based on fairly...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx

... connected players.“We can’t get them to fix the bugs,” Anu Kirk, a director atReal, told CNet. 5 In addition, all the troubleshooting had to be performedby the user, who had to seek out the ... to constant crashes, freezes, and reboots. Userswere just as likely to lose hours of work on a document asthey were of successfully printing it. This was as true ofApple’s computers as it was ... AT&T’s network and use themwith other wireless providers. (Apple revealed that as manyas 25, 000 iPhones hadn’t been registered with AT&T,suggesting that nearly one in six phones sold...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt

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