Leander Kahney''''''''s Inside Steve''''''''s Brain 4 pptx
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot
... Group (USA) Inc.
Copyright © Leander Kahney, 2008
All rights reserved
Library of Congress Cataloging-in-Publication Data
Kahney, Leander.
Inside Steve’s brain / Leander Kahney.
p. cm.
Includes ... index.
eISBN : 978-1 -44 06-3257-0
1. Jobs, Steven, 1955- 2. Apple Computer, Inc.—Management.
3. Computer industry—United States. I. Title.
HD9696.2.U62J636 2008
338.7610 04 092—dc2...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx
... would later say. “It was amazing. And I
started to ask people, now why would I recommend a 340 0
over a 44 00? When should somebody jump up to a 6500,
but not a 7300? And after three weeks, I couldn’t ... legendary
19 84 Super Bowl ad for the first Mac. As a result, TBWA
created the “Think Different” campaign in close
collaboration with Jobs. (More on “Think Different” in
Chapter 4. )
The...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... January 24,
2000
Before Jobs returned to Apple, the company had spent
several years fruitlessly trying to develop a modern version
of the Macintosh operating system. Since its debut in 19 84,
the ... OS were still based
on creaky old code, Apple decided that it had to start from
scratch. In 19 94, programmers began a ground-up rewrite
of the operating system, code-named Copland, after the
f...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... stories were worth $40 0 million in
free advertising. “No other company has ever received that
kind of attention for a product launch,” Yoffie says. “It’s
unprecedented.”
24
It was so successful ... crazy ones.”
The spot began with a tag line taken from another,
discarded ad: “Why 19 84 won’t be like ‘19 84 ”—a
reference to George Orwell’s dystopian novel. It was too
good a line to just th...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc
... Johnson
exercised the options at about $ 24, and immediately sold
them for about $185 apiece. In 2005, Johnson made about
$22.6 million on stock options, and in 20 04, $10 million
according to reports.
Apple ... stock—
knocking $4 billion off the market cap. “I’ve got a vested
interest in stopping that kind of crap,” the employee said.
Likewise, Eigerman said he knows that there is
someone...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf
... Mac G4 tower
instead. It was ugly, but it worked.
Jobs had badly misjudged the market. The Cube was the
wrong machine at the wrong price. In January 2001, Apple
reported a quarterly loss of $ 247 ... off his leather shoes and put on the
sneakers. “Steve is a militant vegan,” the source explained.
Inside the company, Jobs is known simply as “Steve” or
"S.J.” Anyone else whose name is St...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt
... successful. According
to Booz Allen, Apple’s 20 04 R&D-to-Sales ratio was 5.9
percent, compared to an industry average of 7.6 percent.
“Its $48 9 million spent is a fraction of its larger
competitors,” ... I’ve never forgotten that. I think that that’s possible, and
I think a lot of people have tried.”
24
Flexible Thinking
Apple used to be fiercely proprietary, fielding its own
technol...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... what was their best
experience with customer service, anywhere. Most
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meetings, ... pretty
standard in consumer electronics retailing. “People thought
I was crazy at Apple,” he said.
41
But Johnson didn’t want
the stores to become sales-driven pressure cookers. He
wanted t...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx
... think about it.
After the meeting, Jobs began market testing several
alternative names on people inside and outside the
company whom he trusted. “He was throwing out a whole
lot of names,” said ... practical, because things were still changing
too fast in the computer industry for it to work.”
4
The Virtues of Control Freakery:
Stability, Security, and Ease-of-Use
These days, most of Appl...
