Leander Kahney''''''''s Inside Steve''''''''s Brain 3 doc
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot
... Group (USA) Inc.
Copyright © Leander Kahney, 2008
All rights reserved
Library of Congress Cataloging-in-Publication Data
Kahney, Leander.
Inside Steve’s brain / Leander Kahney.
p. cm.
Includes ... index.
eISBN : 978-1-4406 -32 57-0
1. Jobs, Steven, 1955- 2. Apple Computer, Inc.—Management.
3. Computer industry—United States. I. Title.
HD9696.2.U62J 636 2008
33 8.761004’092—dc...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx
... PC
manufacturer in the world, with a whopping 30 percent
share of the U.S. market. Apple trailed third, with a much
smaller 6 .3 percent market share.
32
But in the third quarter
of 2007, Apple ... string
of hits.
First there was the Power Macintosh G3, a speedy
professional machine introduced in November 1997. It’s
largely forgotten now, but the G3 was a big hit with Apple’s
core audienc...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... Times.
5
John Sculley, Apple’s CEO from 19 83 to 19 93, said
Jobs concentrated as much on what was left out as on the
stuff that was included. “What ... such as
creating and printing out documents. But in the Internet age,
computers are used for communication and media
consumption as much as they are for printing documents
and editing video. Software ... together into a single System
Prefere...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... to grow Apple.
When he took over in April 19 83, Apple had $1 billion in
revenues. It was a $10 billion company when he left a
decade later.
In 19 83, Apple was one of America’s fastest growing
companies, ... more
guards are stationed at opposing corners of the rectangular
booth, monitoring the sides. Everything inside the curtain is
also wrapped, including the tops of the display stands.
E...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc
... 2000s, was ripped for portraying Apple customers as
losers. The campaign, shot by Oscar-winning
documentarian Errol Morris, featured a series of ordinary
people who had recently switched from ... they’re making a
moral choice against the evil monopoly of Microsoft.
Take the iPod. It’s a cool MP3 player. It’s a great blend of
hardware, software, and online services. It’s driving Apple’s
comeba...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf
... “digital hub,” the central docking station
for all the digital devices. And by hooking digital devices to
the computer, they became enhanced: the computer
loaded music with an MP3 player, or edited ... off his leather shoes and put on the
sneakers. “Steve is a militant vegan,” the source explained.
Inside the company, Jobs is known simply as “Steve” or
"S.J.” Anyone else whose name is...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt
... have enough products to fill a store
that size, let’s fill it with the ownership experience.’ ”
33
When Jobs and Johnson started thinking about the
stores, they started with an unusual vision—to ... Apple. Very easy . . . enrich
lives. Enriching lives. That’s what Apple has been doing for
30 -plus years.”
34
The goal to enrich lives led to two clear objectives: to
design the stores aroun...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... what was their best
experience with customer service, anywhere. Most
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meetings, ... future, not just
about products.”
37
Johnson realized that it would be more
effective to show customers functioning digital hubs, with
cameras, camcorders, and MP3 players attached to
compu...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx
... sacrificing
commercial logic in the name of “ideology.” Speaking in
20 03, Glaser said: “It’s absolutely clear now why five years
from now, Apple will have 3 to 5 percent of the player
market The history of the ... to constant crashes, freezes, and reboots. Users
were just as likely to lose hours of work on a document as
they were of successfully printing it. This was as true of
Apple’s com...
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