Leander Kahney''''''''s Inside Steve''''''''s Brain 2 pot
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot
... States. I. Title.
HD9696 .2. U62J636 20 08
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Without limiting the rights under copyright reserved above, no part of this
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx
... between the models except
their confusing product names—the Perfoma 520 0CD,
Perfoma 521 0CD, Perfoma 521 5CD, and Perfoma
522 0CD.
“What I found when I got here was a zillion and one
products,” ... the right decision in getting involved,” he told
Time.
22
“But I believe life is an intelligent thing—that things
aren’t random.”
think.”
26
Gates couldn’t see that beyond the iMac’s unusual...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... as
Chapter 2
Despotism: Apple’s One-Man Focus
Group
“We made the buttons on the screen look so good
you’ll want to lick them.”
—Steve Jobs, on Mac OS X’s user interface, Fortune, January 24 ,
20 00
Before ... table.
‘You’ve got to support the Mac OS, kids. Get this through
your heads.’”
2
Jobs unveiled Mac OS X in January 20 00 at Macworld,
after nearly two and a half years of work by...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... companies were
spending $15,000 to shoot a commercial, Pepsi spent
between $20 0,000 and $300,000 for a single spot.
22
Jobs does exactly the same thing at Apple today. Apple
is famous for its ... review.
When Jobs launched a new iMac in 20 02, Time magazine
got the exclusive behind-the-scenes story, and in return
Jobs got the front cover and a glossy seven-page spread
inside. It was time...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc
... Johnson
exercised the options at about $24 , and immediately sold
them for about $185 apiece. In 20 05, Johnson made about
$22 .6 million on stock options, and in 20 04, $10 million
according to reports.
Apple ... The
staffer pointed to the Engadget blog, which reported a
rumor in 20 06 that the iPhone would be delayed. The false
rumor caused a 2. 2 percent dip in Apple’s stock—
knocking...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf
... and
in September 2 003. "That’s what we do.”
Under Jobs’s leadership, Apple has earned a reputation
as one of the most innovative companies in technology.
Business Week in 20 07 named Apple ... the market. The Cube was the
wrong machine at the wrong price. In January 20 01, Apple
reported a quarterly loss of $24 7 million, the first since
Jobs had returned to the company. He was stun...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt
... the
company owned nearly 20 0 stores employing about 2, 500
people, traffic was 25 0 people a week. That’s right: 25 0
visitors a week. In April 20 04, after several years of spotty
sales, Gateway shuttered ... told Fortune. But people “didn’t
have to gamble with 20 minutes of their time. They only had
to gamble with 20 footsteps of their time.”
32
It’s the old real-
estate mantra—l...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... glossy print ads, according to Business 2. 0
magazine. “Every little element in the store is designed to
these very details,” Johnson said.
36
In October 20 00, after several months of work, the
prototype ... what was their best
experience with customer service, anywhere. Most
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lo...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx
... April 20 07,
which accounts for just under half of Apple’s ballooning
revenues. Apple is on track to sell more than 20 0 million
iPods by the end of 20 08 and 300 million by the close of
20 09. Some ... penchant
for secrecy, no one was aware that it was already one of
their trademarks.
On October 23 , 20 01, about five weeks after the events
of 9/11, Jobs introduced the finished product...
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