Data For Marketing Risk And Customer Relationship Management 9 pptx

Data For Marketing Risk And Customer Relationship Management_2 docx

... existing customers. And finally, I discuss several types of risk data. This is appropriate for both prospects and customers. Data for Prospecting Data from a prior campaign is the best choice for ... preparing, and loading data. These are important and must be a standard and repeatable process, but what is the role of meta data? • Central control repository for all databases• Repository for data ... inq. last 6 months*/age_fil 88 -90 /*age of file*/ totopac 91 -93 /*total open credit accounts*/ no30day 94 -96 /*number 30 day late ever*/ no90eve 97 -99 /*number 90 day late ever*/ nobkrpt 100-102...

Data For Marketing Risk And Customer Relationship Management_4 potx

... various forms of estimated income (inc_est3). I have created three forms for each model: inc_miss, inc_est3, and inc_low. These represent the original form after data clean-up (inc_est3) and two ... I have 22 forms of the variable estimated income. I have 20 continuous forms and 2 categorical forms. I will use logistic regression to find the best form or forms of the variable for the final ... sensitivity level entering, and sls=, which stands for sensitivity level staying. These are the sensitivity levels for variables entering and remaining in the model.proc logistic data= acqmod.model2(keep=active...

Data For Marketing Risk And Customer Relationship Management_6 pot

... profit$20 ,97 2,350$13,800,146$10,040,8 39 Discount rate1.001.151.32Net present value$20 ,97 2,350$12,000,127$7, 592 ,317Cumulative net present value$20 ,97 2,350$32 ,97 2,477$40,564, 794 Average net present value$ 4 19. 45$ 6 59. 45$ ... out=&svar .data std=&svar.std pctlpts= 99 pctlpre=&svar; run; data acqmod.audit; set acqmod.audit; if (_n_ eq 1) then set &svar .data( keep= &svar.std &svar .99 ); if &svar.std ... probability: data acqmod.audit2; set acqmod.audit2; estimate = -7.6 597 6 - 0.000034026 * hom_cui - 0.182 09 * age_cos + 372. 299 * age_sqi - 0.2 093 8 * inc_sqrt + 0.327 29 * mortal1 ...

Data For Marketing Risk And Customer Relationship Management_8 pot

... Figure 9. 5, we see the results of the stepwise logistic on pamsy. The two strongest forms are the natural form, psy_sq and pamsy13 (pamsy < 13). These two forms will be candidates for the ... finding and creating profitable customers is determining what drives profitability. This leads to better prospecting and more successful customer relationship management. You can segment and profile ... repeated for the remaining 32 variables. The winning transformations for each continuous variable are combined into a new data set called acqmod.down_mod; Figure 9. 5 Variable transformation...

Data For Marketing Risk And Customer Relationship Management_9 pptx

... ch 09. bsmns1 ch 09. bsmns2 ch 09. bsmns3 ch 09. bsmns4 ch 09. bsmns5 ch 09. bsmns6 ch 09. bsmns7 ch 09. bsmns8 ch 09. bsmns9 ch 09. bsmns10 ch 09. bsmns11 ch 09. bsmns12 ch 09. bsmns13 ch 09. bsmns14 ch 09. bsmns15 ch 09. bsmns16 ... ch 09. bsmns14 ch 09. bsmns15 ch 09. bsmns16 ch 09. bsmns17 ch 09. bsmns18 ch 09. bsmns 19 ch 09. bsmns20 ch 09. bsmns21 ch 09. bsmns22 ch 09. bsmns23 ch 09. bsmns24 ch 09. bsmns25 ch 09. fullmean; by val_dec; rspmbs = mean(of ... the customers now considered high risk or in default and a sample of those customers who were still current and considered low risk. A high -risk customer was defined as any customer who was 90 ...

Data For Marketing Risk And Customer Relationship Management_12 doc

... 332Quantiles (Def=5)100% Max5544774 99 %74100675% Q318 298 7 95 % 399 898 50% Med 797 79 90% 298 17625% Q110 690 .510%1 096 0% Min05%261 1%0Range5544774 Q3-Q1172 296 .5 Mode0 ExtremesLowestObs ... MomentsN85404Sum Wgts7 292 28Mean 19. 96658Sum145601 89 Std Dev32.3 795 8Variance1048.437Skewness.Kurtosis.USS3.8026E8CSS 895 396 83CV162.16 89 Std Mean0.03 791 7T:Mean=0526.5 797 Pr>|T|0.0001Num ... Mode0 ExtremesLowestObs Highest Obs0(85280) 398 3 490 ( 40154)0(85133) 4102 490 ( 238 69) 0(8 496 1) 4163 294 ( 191 89) 0(84873) 4701462( 699 15)0(84835) 5544774( 17281)TEAMFLY ...

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

... cards, and banking, for example. Adding to the deluge of internal data are external sources of demographic, lifestyle, and credit information on retail customers, and credit, financial, and marketing ... particularly by where past marketing efforts were focused, and hence form what is called an opportunistic sample. ■■ Customers (particularly dissatisfied customers and former customers) have little ... Training for Both Novice and 537 Advanced Users, Consulting, and Support Vendor Credibility 537 Lessons Learned 537 Chapter 17 Preparing Data for Mining 5 39 What Data Should Look Like 540 The Customer...

672
1,116
2

Strategic plan for applying customer relationship management in Vietnam joint stock commercial bank for private enterprises

... but analyze and forecast the demand of customers in the current period or near future as well. VPBank will meet all demands completely and perfectly and they will understand their customers deeply, ... provide analysis and evaluation tools and create the model of analyzing and forecasting the demand, the risk of customers in order to support VPBank to build and maintain the relationship 3.2.2.2 ... Total customer s deposits in the period 2001-2004 Unit : Mil VND Criteria 2002 2003 % 2004 % Customer s deposits 97 4,632 1,273 ,99 3 30.72% 1,8 69, 5 89 46.75% * Savings account 797 ,116 1,032,513...

THE PLANNING OF A CUSTOMER RELATIONSHIP MANAGEMENT PROJECT: REQUIREMENTS AND OPPORTUNITIES pptx

... represents a catalyser for the integration of providers and customer data. Every organization must understand better the customers’ experiences, integrating data both from customers and providers. ... analysis on groups and subgroups of products. IT specialists create the infrastructure of the CRM information system and are responsible for the good function of the system and information flows. ... bellow. The information about customers represents a valuable resource for a company. Every organization manages the information about its customers in 68 • the creation of a database –...

ENHANGCING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICE FOR SERVICE BY CREATING CUSTOMER’S VALUE- VINAPHONE FOR EXAMPLE

... Retailing and Consumer Services, Vol.10,pp.81 -94 .[11]Galbreath,J,Rogers,T., 199 9. Customer relationship leadership.TQMMag.11(3),161-171[12]Grareis,R.,Huemann,M.,2000.Project management competencesintheproject-orientedorganization.In:Turner,J.L.,Simister,S.J.(Eds),TheGowerHandbookofProject Management. Aldershot,Gower,pp.7 29- 731.[13]Goodhue,D.L.,Wixom,B.H.,Watson,H.J.,2002.RealizingbusinessbenefitsthroughCRM:hittingtherighttargetintherightway.MISquart.Exec.1(2), 79- 94.[14]Greenberg,P.,2002.CRMatthespeedofLight:Capturing and keepingcustomersintheInternetRealTime,seconded.MCGraw-Hill,Berkeley,London.REFERENCES ... Retainingexistingcustomers and discoveringnewones• Buildinga relationship withyour customer • IncreasetheCRMsysteminVinaPhone23ENHANGCING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICE FOR SERVICE ... Eachareahastheirownsystem,tracking and keepingrecordsondifferentsoftware• Management doesnothaverealtimeperformanceinformation• Customer Servicedoesnothave marketing information for crosssellopportunties.• Salesdoesnothaveeasyaccesstoclientrecords•...

Xem thêm

Từ khóa: core data for mac and ios sams teach yourself core data for mac and ios in 24 hours pdf the survey method of data collection for marketing research may include risk factors for cancer diabetes and cardiovascular disease customer relationship management core data for mac Nghiên cứu sự biến đổi một số cytokin ở bệnh nhân xơ cứng bì hệ thống Nghiên cứu sự hình thành lớp bảo vệ và khả năng chống ăn mòn của thép bền thời tiết trong điều kiện khí hậu nhiệt đới việt nam Nghiên cứu tổ chức chạy tàu hàng cố định theo thời gian trên đường sắt việt nam Biện pháp quản lý hoạt động dạy hát xoan trong trường trung học cơ sở huyện lâm thao, phú thọ Giáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôit Giáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôit Giáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôit ĐỒ ÁN NGHIÊN CỨU CÔNG NGHỆ KẾT NỐI VÔ TUYẾN CỰ LY XA, CÔNG SUẤT THẤP LPWAN NGHIÊN CỨU CÔNG NGHỆ KẾT NỐI VÔ TUYẾN CỰ LY XA, CÔNG SUẤT THẤP LPWAN SLIDE Phát triển du lịch bền vững trên cơ sở bảo vệ môi trường tự nhiên vịnh hạ long Phát hiện xâm nhập dựa trên thuật toán k means Nghiên cứu về mô hình thống kê học sâu và ứng dụng trong nhận dạng chữ viết tay hạn chế Sở hữu ruộng đất và kinh tế nông nghiệp châu ôn (lạng sơn) nửa đầu thế kỷ XIX Chuong 2 nhận dạng rui ro Quản lý nợ xấu tại Agribank chi nhánh huyện Phù Yên, tỉnh Sơn La (Luận văn thạc sĩ)BT Tieng anh 6 UNIT 2 Tăng trưởng tín dụng hộ sản xuất nông nghiệp tại Ngân hàng Nông nghiệp và Phát triển nông thôn Việt Nam chi nhánh tỉnh Bắc Giang (Luận văn thạc sĩ)Tranh tụng tại phiên tòa hình sự sơ thẩm theo pháp luật tố tụng hình sự Việt Nam từ thực tiễn xét xử của các Tòa án quân sự Quân khu (Luận văn thạc sĩ)Giáo án Sinh học 11 bài 14: Thực hành phát hiện hô hấp ở thực vật Đổi mới quản lý tài chính trong hoạt động khoa học xã hội trường hợp viện hàn lâm khoa học xã hội việt nam