Data For Marketing Risk And Customer Relationship Management 9 pptx
Data For Marketing Risk And Customer Relationship Management_2 docx
... existing customers. And finally, I discuss several types of risk data. This is appropriate for both prospects and customers. Data for Prospecting Data from a prior campaign is the best choice for ... preparing, and loading data. These are important and must be a standard and repeatable process, but what is the role of meta data? • Central control repository for...
Ngày tải lên: 21/06/2014, 13:20
Data For Marketing Risk And Customer Relationship Management_4 potx
... various forms of estimated income (inc_est3). I have created three forms for each model: inc_miss, inc_est3, and inc_low. These represent the original form after data clean-up (inc_est3) and two ... I have 22 forms of the variable estimated income. I have 20 continuous forms and 2 categorical forms. I will use logistic regression to find the best form or forms of the variable for...
Ngày tải lên: 21/06/2014, 13:20
Data For Marketing Risk And Customer Relationship Management_6 pot
... profit $20 ,97 2,350 $13,800,146 $10,040,8 39 Discount rate 1.00 1.15 1.32 Net present value $20 ,97 2,350 $12,000,127 $7, 592 ,317 Cumulative net present value $20 ,97 2,350 $32 ,97 2,477 $40,564, 794 Average net present value $ 4 19. 45 $ 6 59. 45 $ ... out=&svar .data std=&svar.std pctlpts= 99 pctlpre=&svar; run; data acqmod.audit; set acqmod.audit; if (_n_ eq 1) th...
Ngày tải lên: 21/06/2014, 13:20
Data For Marketing Risk And Customer Relationship Management_8 pot
... Figure 9. 5, we see the results of the stepwise logistic on pamsy. The two strongest forms are the natural form, psy_sq and pamsy13 (pamsy < 13). These two forms will be candidates for the ... finding and creating profitable customers is determining what drives profitability. This leads to better prospecting and more successful customer relationship management. You can segme...
Ngày tải lên: 21/06/2014, 13:20
Data For Marketing Risk And Customer Relationship Management_9 pptx
... ch 09. bsmns1 ch 09. bsmns2 ch 09. bsmns3 ch 09. bsmns4 ch 09. bsmns5 ch 09. bsmns6 ch 09. bsmns7 ch 09. bsmns8 ch 09. bsmns9 ch 09. bsmns10 ch 09. bsmns11 ch 09. bsmns12 ch 09. bsmns13 ch 09. bsmns14 ch 09. bsmns15 ch 09. bsmns16 ... ch 09. bsmns14 ch 09. bsmns15 ch 09. bsmns16 ch 09. bsmns17 ch 09. bsmns18 ch 09. bsmns 19 ch 09. bsmns20 ch 09. bsmns21 ch 09. bsmns22 ch 09. bsmns23 ch...
Ngày tải lên: 21/06/2014, 13:20
Data For Marketing Risk And Customer Relationship Management_12 doc
... 332 Quantiles (Def=5) 100% Max 5544774 99 % 741006 75% Q3 18 298 7 95 % 399 898 50% Med 797 79 90% 298 176 25% Q1 10 690 .5 10% 1 096 0% Min 0 5% 261 1% 0 Range 5544774 Q3 - Q1 172 296 .5 Mode 0 Extremes Lowest Obs ... Moments N 85404 Sum Wgts 7 292 28 Mean 19. 96658 Sum 145601 89 Std Dev 32.3 795 8 Variance 1048.437 Skewness . Kurtosis . USS 3.8026E8 CSS 895 396 83 CV 16...
Ngày tải lên: 21/06/2014, 13:20
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... cards, and banking, for example. Adding to the deluge of internal data are external sources of demographic, lifestyle, and credit information on retail customers, and credit, financial, and marketing ... particularly by where past marketing efforts were focused, and hence form what is called an opportunistic sample. ■■ Customers (particularly dissatisfied customers and...
Ngày tải lên: 07/04/2014, 11:16
Strategic plan for applying customer relationship management in Vietnam joint stock commercial bank for private enterprises
... but analyze and forecast the demand of customers in the current period or near future as well. VPBank will meet all demands completely and perfectly and they will understand their customers deeply, ... provide analysis and evaluation tools and create the model of analyzing and forecasting the demand, the risk of customers in order to support VPBank to build and maintain the...
Ngày tải lên: 26/11/2013, 20:57
THE PLANNING OF A CUSTOMER RELATIONSHIP MANAGEMENT PROJECT: REQUIREMENTS AND OPPORTUNITIES pptx
... represents a catalyser for the integration of providers and customer data. Every organization must understand better the customers’ experiences, integrating data both from customers and providers. ... analysis on groups and subgroups of products. IT specialists create the infrastructure of the CRM information system and are responsible for the good function of the sy...
Ngày tải lên: 29/03/2014, 23:20
ENHANGCING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICE FOR SERVICE BY CREATING CUSTOMER’S VALUE- VINAPHONE FOR EXAMPLE
... Retailing and Consumer Services, Vol.10,pp.81 -94 . [11]Galbreath,J,Rogers,T., 199 9. Customer relationship leadership.TQMMag.11(3), 161-171 [12]Grareis,R.,Huemann,M.,2000.Project management competencesintheproject- orientedorganization.In:Turner,J.L.,Simister,S.J.(Eds),TheGowerHandbookof Project Management. Aldershot,Gower,pp.7 29- 731. [13]Goodhue,...
Ngày tải lên: 18/04/2014, 16:31