Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 7 pdf

... $8 ,76 5.50 3 421 .31 Blue Book Value $5 ,77 5 $21 , 175 $ 12, 091.83 3946.19 Price Ratio 48 .2% 96 .2% 72 . 1% 0.11 Year 19 92 2003 1998 .75 2. 48 Buyer’s Feedback Rating 0 475 17. 83 51. 92 Seller’s ... Costs Incurred 1.90 4. 12 20 .69 28 .98 130.96 Gross Profit 19 .24 33. 52 75 .75 350. 02 77...

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... D., & Davis, J. (20 02) . Interactive psychographics: Cross-selling in the banking industry. Journal of Adver- tising Research, 42( 2), 7 22 . Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective- ness and optimizing placement. Journal of Interactive Marketing, 15(Spring), 60–65. Somani, A., Choy, D., and Kleewein, J. C. (20 02) . Br...

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... strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day. References Aaker, D. A. (20 02) . The Internet as integrator: Fast brand building in slow growth market. ... L. (20 00). The 11 immutable laws of Internet branding. New York: HarperCollins. Roberts, M. L. (20 03). Internet marketing: Integrating online and offline strategies. New York: McGr...

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... Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. The Impact of Internet on Marketing Research Marketing ... disproved by the real behavior of the customer at the point of sale. Research carried out directly at the point of sale, 196 Andreini Copyright © 20 06, Idea Group Inc....

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... Rep. 1 025 6 .76 0 3869.000 4346.000 300 1100.000 99.9 Denmark 5368.854 478 5.000 1444.016 13 29 30.000 100.0 Estonia 1415.681 501.691 71 1.000 38 540.000 100.0 Finland 5183.545 28 61.000 21 62. 574 23 22 70 .000 100.0 Germany 8 325 1.851 50900.000 55300.000 20 0 28 640.000 99.0 Greece 10645.343 5431.000 9 37. 700 27 1330.000 97. 0 Hong Kong 73 03.334 3839.000 370 0.000 17 3...

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... 76 .0% Finding information about goods and services 67 .2% 76 .0% Purchasing/ordering goods or services 39.1% 38.0% Reading/downloading online newspapers/news magazines 62. 0% 1) 28 .0% Playing/downloading ... 38.5% individual product proposals 20 .0% 20 .6% 19 .2% Stance Analysis: Social Cues and Attitudes in Online Interaction 27 7 Copyright © 20 06, Idea Group I...

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... distribution in the age of electronic commerce. Industrial Marketing Management, 2, 95–1 02. The E-Mode of Brand Positioning 313 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... previously invested in establishing and keeping a business relationship alive (Jones et al., 20 02) . Papers regarding switching barriers coming from marketing or economics mention...

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... switching costs and repurchase intentions were significant (phi’s range from 0 .21 to 0. 57; see Locked In By Services 329 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... Perception of investments and costs already incurred in establishing and maintaining a business relationship International Approaches to the Protection of Online Privacy 3 47 Copyright...

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... 21 8 N Naukri.com 58 networking 59 O off-line retail channels 306 online retail channels 306 online behavior 177 online brand 150 online buying 176 online commerce 323 online communication 179 online community ... orientation 3 17 online consumer 2, 348 online customer value 88, 96 online environment 3 online marketing 28 6, 305 online presence 306 online privacy 1 07, 1 12 online pr...

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