Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 7 pdf

... $8 ,76 5.50 3 421 .31 Blue Book Value $5 ,77 5 $21 , 175 $ 12, 091.83 3946.19 Price Ratio 48 .2% 96 .2% 72 . 1% 0.11 Year 19 92 2003 1998 .75 2. 48 Buyer’s Feedback Rating 0 475 17. 83 51. 92 Seller’s ... Costs Incurred 1.90 4. 12 20 .69 28 .98 130.96 Gross Profit 19 .24 33. 52 75 .75 350. 02 77 6.04 Selling/ ... 0. 37 0.50 3. 52 16.35 20 .70 Total Operating Expense 16. 57 32. 33 28 7. 50 464.50 696. 02 Operating Income...

... D., & Davis, J. (20 02) . Interactivepsychographics: Cross-selling in the banking industry. Journal of Adver-tising Research, 42( 2), 7 22 .Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective-ness and optimizing placement. Journal of Interactive Marketing,15(Spring), 60–65.Somani, A., Choy, D., and Kleewein, J. C. (20 02) . Bringing ... Consumer Research, 16, 28 9–300.Pieters, R., Baumgartner, H., & Allen, D. (1995). A means-end chain approachto consumer goal structures. International Journal of Research in Marketing, 12, 22 7 24 4.Ravald,...

... strategic guide to aid in engaging, retaining, transacting, andsustaining new customers every day.ReferencesAaker, D. A. (20 02) . The Internet as integrator: Fast brand building in slowgrowth market. ... L. (20 00). The 11 immutable laws of Internet branding. NewYork: HarperCollins.Roberts, M. L. (20 03). Internet marketing: Integrating online and offlinestrategies. New York: McGraw-Hill Irwin.Sealy, ... http://ecommerce.Internet.com/solutions/tech_advisor/article/htmlHanson, W. (20 00). Principles of Internet marketing. Cincinnati, OH: South-western College Publishing.Kania, D. (20 00). Branding.com: Online...

... AndreiniCopyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited.The Impact of Internet onMarketing Research Marketing ... disproved by the real behavior of thecustomer at the point of sale. Research carried out directly at the point of sale,196 AndreiniCopyright © 20 06, Idea Group Inc. Copying or distributing in print ... strategies,mainly in terms of the following:• Timeliness: as well as the cost advantages that companies have gained withsavings in printing of catalogs and price lists, on the Internet they may varyin...

... Rep.1 025 6 .76 03869.0004346.0003001100.00099.9Denmark5368.854 478 5.0001444.01613 29 30.000100.0Estonia1415.681501.691 71 1.00038540.000100.0Finland5183.545 28 61.000 21 62. 574 23 22 70 .000100.0Germany8 325 1.85150900.00055300.000 20 0 28 640.00099.0Greece10645.3435431.0009 37. 700 27 1330.000 97. 0Hong Kong 73 03.3343839.000 370 0.000 17 3930.000 92. 2Iceland 27 9.384168.00065 .74 6 7 168.00099.9Italy 577 15. 625 25 000.000 20 500.000931 925 0.00098.0Japan 126 974 . 628 60381.00063880.000 73 470 80.00099.0Kenya31138 .73 5310.000540.00065 25 0.000 78 .1Liechtenstein 32. 8 42 20.000-44-100.0Lithuania3601.13811 42. 000500.000 32 341.00098.0Luxembourg448.569314 .70 0 21 5 .74 18100.000100.0Mexico103400.165 123 32. 000 20 20.000513 420 .00089.6Netherlands160 67. 75491 32. 4004081.891 52 870 0.00099.0New ... Zealand3908.0 37 1 920 .000 22 00.00036 178 0.00099.0Norway4 525 .116 27 35.000 20 80.40813 24 50.000100.0Poland38 625 . 478 8 070 .000 178 0.000193500.00099.0Portugal10084 .24 55300.0003 074 .19416 20 00.000 87. 4Romania 22 3 17. 730 377 7.000645.50038800.000 97. 0Russia144 978 . 573 30000.000 25 00.00035 920 0.00098.0Serbia ... Zealand3908.0 37 1 920 .000 22 00.00036 178 0.00099.0Norway4 525 .116 27 35.000 20 80.40813 24 50.000100.0Poland38 625 . 478 8 070 .000 178 0.000193500.00099.0Portugal10084 .24 55300.0003 074 .19416 20 00.000 87. 4Romania 22 3 17. 730 377 7.000645.50038800.000 97. 0Russia144 978 . 573 30000.000 25 00.00035 920 0.00098.0Serbia & Montenegro10656. 929 20 17. 000 87. 0009400.00093.0Slovakia5 422 .3661934.558 73 6.6 62 6 70 0.000-Slovenia19 32. 9 17 72 2 .0001000.00011600.00099.0South...