... publishes the “Sell-ing Power 50 0,” a listing of the 50 0 largest sales forces inAmerica. The company publishes books, sales trainingposters, and audio and video products for the professional sales ... from the solution to the original problem. In-stead of proving to the customer that they don’t have the right solution, they lead their customers to care-fully review the true nature of their ... 199–201Marine method, 54 55 profit improvement, 61–64selling an idea, 89–91triangle of sales success, 41–43Zeitgeist, 101–103Marine Corps, 53 55 Marketing messages, 65 71McMahon, Ed, 152 Meaning,...