Customers Viewing Concepts Every Manager Needs to Know 6 doc

... Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-471- 268 67-4 1. Marketing. I. Title. HF5415 .K63127 2003 65 8.8—dc21 2002014903 Printed ... your company also has to raise money from investors. As a result you need to know how to market to investors. You also want to attract talent to your company. So...

Ngày tải lên: 21/06/2014, 10:20

... important as it is to watch your competitors, it is more im- portant to obsess on your customers. Customers, not competitors, determine who wins the war. Most markets are plagued by too many fishermen ... David- son motorcycle owners rarely switch to another brand. Nor do Apple Macintosh users want to switch to Microsoft. A well-known brand fetches extra pennies. The aim of brandin...

Ngày tải lên: 21/06/2014, 10:20

... competitors. Some customers are profitable but tough. They can be a bless- ing. If you can figure out how to satisfy your toughest customers, it will be easy to satisfy the rest. Pay attention to customer ... satisfy your customers. Being satisfied is no longer satisfying. Companies always lose some satisfied customers. These customers switch to competitors who can satisfy them mo...

Ngày tải lên: 21/06/2014, 10:20

... stock three times a day in re- sponse to orders from individual store managers of what they expect to sell in the next few hours. 7-Eleven not only trains its store operators to capture customer ... ads, coupons, samples, and information to re- questing or targeted customers. • You can customize offerings, services, and messages to indi- vidual customers. • You can substantially...

Ngày tải lên: 21/06/2014, 10:20

... company’s promises to its customers. For this to happen, companies must move from tactical to holis- tic marketing. • The company needs to enlarge its view of its customers needs and lifestyles. ... unless the customer flies within two months. Companies should reward their loyal customers. Too often, however, companies give a better deal to new customers than to their old...

Ngày tải lên: 21/06/2014, 10:20

... Percentage of new customers to average number of cus- tomers. • Percentage of lost customers to average number of cus- tomers. • Percentage of win-back customers to average number of customers. • Percentage ... competitors. Johnson & Johnson prefers to prioritize its goals: Its first re- sponsibility is to its customers, its second to its employees, its third to its...

Ngày tải lên: 21/06/2014, 10:20

... Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-471- 268 67-4 1. Marketing. I. Title. HF5415 .K63127 2003 65 8.8—dc21 2002014903 Printed ... important as it is to watch your competitors, it is more im- portant to obsess on your customers. Customers, not competitors, determine who wins the war. Most markets ar...

Ngày tải lên: 15/08/2013, 14:09

... Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-471- 268 67-4 1. Marketing. I. Title. HF5415 .K63127 2003 65 8.8—dc21 2002014903 Printed ... your company also has to raise money from investors. As a result you need to know how to market to investors. You also want to attract talent to your company. So...

Ngày tải lên: 13/12/2013, 14:59

... Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-471- 268 67-4 1. Marketing. I. Title. HF5415 .K63127 2003 65 8.8—dc21 2002014903 Printed ... your company also has to raise money from investors. As a result you need to know how to market to investors. You also want to attract talent to your company. So...

Ngày tải lên: 25/12/2013, 05:18

... team member  Frequent reminders of what trying to accomplish 1 10 PRINCIPLES EVERY MANAGER NEEDS TO KNOW ABOUT PROJECT MAMAGEMENT 8 Principle 6: Reinforce Commitment and Excitement of Project ... really know where the dips, twists, and turns will come. You have to enjoy the challenge and feel confident I your ability to stay the ride through to the end. Like the t...

Ngày tải lên: 25/02/2014, 01:20