Customers Viewing Concepts Every Manager Needs to Know 6 doc
Customers Viewing Concepts Every Manager Needs to Know_1 pptx
... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-471- 268 67-4
1. Marketing. I. Title.
HF5415 .K63127 2003
65 8.8—dc21 2002014903
Printed ... your company also has to raise
money from investors. As a result you need to know how to market to
investors. You also want to attract talent to your company. So...
Customers Viewing Concepts Every Manager Needs to Know_2 pptx
... important as it is to watch your competitors, it is more im-
portant to obsess on your customers. Customers, not competitors,
determine who wins the war. Most markets are plagued by too many
fishermen ... David-
son motorcycle owners rarely switch to another brand. Nor do Apple
Macintosh users want to switch to Microsoft.
A well-known brand fetches extra pennies. The aim of brandin...
Customers Viewing Concepts Every Manager Needs to Know_3 pptx
... competitors.
Some customers are profitable but tough. They can be a bless-
ing. If you can figure out how to satisfy your toughest customers, it
will be easy to satisfy the rest.
Pay attention to customer ... satisfy your customers. Being satisfied is
no longer satisfying. Companies always lose some satisfied customers.
These customers switch to competitors who can satisfy them mo...
Customers Viewing Concepts Every Manager Needs to Know_5 pptx
... stock three times a day in re-
sponse to orders from individual store managers of what they
expect to sell in the next few hours. 7-Eleven not only trains
its store operators to capture customer ... ads, coupons, samples, and information to re-
questing or targeted customers.
• You can customize offerings, services, and messages to indi-
vidual customers.
• You can substantially...
Customers Viewing Concepts Every Manager Needs to Know_6 doc
... company’s promises to its customers.
For this to happen, companies must move from tactical to holis-
tic marketing.
• The company needs to enlarge its view of its customers needs
and lifestyles. ... unless
the customer flies within two months.
Companies should reward their loyal customers. Too often,
however, companies give a better deal to new customers than to their
old...
Customers Viewing Concepts Every Manager Needs to Know_7 pot
... Percentage of new customers to average number of cus-
tomers.
• Percentage of lost customers to average number of cus-
tomers.
• Percentage of win-back customers to average number of
customers.
• Percentage ... competitors.
Johnson & Johnson prefers to prioritize its goals: Its first re-
sponsibility is to its customers, its second to its employees, its
third to its...
Marketing insights from a to z 80 concepts every manager needs to know
... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-471- 268 67-4
1. Marketing. I. Title.
HF5415 .K63127 2003
65 8.8—dc21 2002014903
Printed ... important as it is to watch your competitors, it is more im-
portant to obsess on your customers. Customers, not competitors,
determine who wins the war. Most markets ar...
Philip kotler marketing insights from a to z 80 concepts every manager needs to know 2003
... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-471- 268 67-4
1. Marketing. I. Title.
HF5415 .K63127 2003
65 8.8—dc21 2002014903
Printed ... your company also has to raise
money from investors. As a result you need to know how to market to
investors. You also want to attract talent to your company. So...
Tài liệu Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know ppt
... Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-471- 268 67-4
1. Marketing. I. Title.
HF5415 .K63127 2003
65 8.8—dc21 2002014903
Printed ... your company also has to raise
money from investors. As a result you need to know how to market to
investors. You also want to attract talent to your company. So...
Tài liệu 10 PRINCIPLES EVERY MANAGER NEEDS TO KNOW ABOUT PROJECT MAMAGEMENT doc
... team member
Frequent reminders of what trying to
accomplish
1
10 PRINCIPLES
EVERY MANAGER NEEDS TO
KNOW ABOUT
PROJECT MAMAGEMENT
8
Principle 6: Reinforce Commitment and
Excitement of Project ... really know where the dips,
twists, and turns will come. You have to
enjoy the challenge and feel confident I your
ability to stay the ride through to the end.
Like the t...
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